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Primo

Primo

Primo BMX represents a cornerstone of BMX culture, transitioning seamlessly from its heritage products to cutting-edge designs that meet modern performance demands. With a legacy built on technical innovation and rider-focused development, Primo has weathered market shifts while maintaining its position as an industry benchmark. The brand's continued collaboration with top-tier athletes ensures its components remain at the forefront of progression, combining time-tested engineering principles with contemporary advancements in materials and design.

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People's Store PRIMO 14G SPOKE NIPPLES

PRIMO 14G SPOKE NIPPLES

PRIMO
€15,12 - €15,12
€15,12
€15,12
€15,12 - €15,12
€15,12

These Primo 14G Spoke Nipples are designed for durability and precision. Made with premium materials and a 14-gauge size, these nipples provide a s...

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€15,12 - €15,12
€15,12
€15,12
€15,12 - €15,12
€15,12
People's Store PRIMO 555C TIRE CONNOR KEATING SIGNATURE
People's Store PRIMO 555C TIRE CONNOR KEATING SIGNATURE

PRIMO 555C TIRE CONNOR KEATING SIGNATURE

PRIMO
€38,30 - €38,30
€38,30
€38,30
€38,30 - €38,30
€38,30

€38,30 - €38,30
€38,30
€38,30
€38,30 - €38,30
€38,30
People's Store PRIMO 555C TIRES
People's Store PRIMO 555C TIRES

PRIMO 555C TIRES

PRIMO
€38,30 - €38,30
€38,30
€38,30
€38,30 - €38,30
€38,30

Featuring a width of 20 inches and a diameter of 2.45 inches, these tires have been expertly designed for maximum grip on the street. With valuable...

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€38,30 - €38,30
€38,30
€38,30
€38,30 - €38,30
€38,30
People's Store PRIMO BALANCE PIVOTAL SEAT
People's Store PRIMO BALANCE PIVOTAL SEAT

PRIMO BALANCE PIVOTAL SEAT

PRIMO
€44,36 - €44,36
€44,36
€44,36
€44,36 - €44,36
€44,36

The Primo BALANCE  Pivotal Seat is a classic Primo product. It has a medium-sized padded Pivotal Seat  and is covered with durable synthetic leathe...

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€44,36 - €44,36
€44,36
€44,36
€44,36 - €44,36
€44,36
Primo Balance cassette rear wheel with sealed bearings and VSXL+ rim.
Primo Balance cassette rear wheel with sealed hub and VSXL+ aluminum rim.
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PRIMO BALANCE / VSXL+ CASSETTE REAR WHEEL

PRIMO
€257,14 - €257,14
€257,14
€257,14
€257,14 - €257,14
€257,14

Primo Balance cassette hub with sealed bearings and nylon guards, paired with the VSXL+ rim made from durable 6061-T6 aluminum. Cross lace rim! H...

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€257,14 - €257,14
€257,14
€257,14
€257,14 - €257,14
€257,14
Sold out
People's Store PRIMO BALANCE VSXL+MAX FREECOASTER REAR WHEEL
People's Store PRIMO BALANCE VSXL+MAX FREECOASTER REAR WHEEL
Sold out

PRIMO BALANCE / VSXL+FREECOASTER REAR WHEEL

PRIMO
€277,30 - €302,51
€277,30 - €302,51
€277,30
€166,38
€166,38 - €166,38
€166,38

Primo BMX's VSXL+MAX Freecoaster Rear Wheel features the HD Freecoaster hub paired with the VSXL+ rim. Includes Hubguards for the driver, non driv...

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€277,30 - €302,51
€277,30 - €302,51
€277,30
€166,38
€166,38 - €166,38
€166,38
Sold out
People's Store PRIMO BALANCE FORK

PRIMO BALANCE FORK

PRIMO
€146,21 - €146,21
€146,21
€146,21
€146,21 - €146,21
€146,21

without brake mount

€146,21 - €146,21
€146,21
€146,21
€146,21 - €146,21
€146,21
People's Store PRIMO BALANCE FREECOASTER HUB

PRIMO BALANCE FREECOASTER HUB

PRIMO
€176,46 - €176,46
€176,46
€176,46
€176,46 - €176,46
€176,46

Ride with ease and precision using the Primo Balance Freecoaster Hub. Featuring advanced technology and durable construction, this hub provides smo...

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€176,46 - €176,46
€176,46
€176,46
€176,46 - €176,46
€176,46
People's Store PRIMO BALANCE HANDLEBAR

PRIMO BALANCE HANDLEBAR

PRIMO
€73,61 - €73,61
€73,61
€73,61
€73,61 - €73,61
€73,61

Improve your cycling experience with the Primo Balance Handlebar. With its ergonomic design and balanced weight distribution, this handlebar allows...

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€73,61 - €73,61
€73,61
€73,61
€73,61 - €73,61
€73,61
PRIMO BALANCE PENTAGON SEAT with padded pivotal design and synthetic leather.
PRIMO BALANCE PENTAGON SEAT with embossed logo and durable synthetic leather.

PRIMO BALANCE PENTAGON SEAT

PRIMO
€44,36 - €44,36
€44,36
€44,36
€44,36 - €44,36
€44,36

The Primo BALANCE  Pivotal Seat is a classic Primo product. It has a medium-sized padded Pivotal Seat  and is covered with durable synthetic leathe...

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€44,36 - €44,36
€44,36
€44,36
€44,36 - €44,36
€44,36
People's Store PRIMO BALANCE V2 RIM
People's Store PRIMO BALANCE V2 RIM

PRIMO BALANCE V2 RIM

PRIMO
€92,76 - €92,76
€92,76
€92,76
€92,76 - €92,76
€92,76

  The PRIMO BALANCE V2 RIM features reinforced 7005 series Aluminium construction with weight-reducing drilled holes, designed to meet modern ridin...

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€92,76 - €92,76
€92,76
€92,76
€92,76 - €92,76
€92,76
People's Store PRIMO BALANCE VS CASSETTE REAR WHEEL
People's Store PRIMO BALANCE VS CASSETTE REAR WHEEL
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PRIMO BALANCE VS CASSETTE REAR WHEEL

PRIMO
€247,04
€247,04 - €247,04
€247,04
€148,22
€148,22 - €148,22
€148,22

The Primo Balance Cassette Rear Wheel features a Primo VS double-wall rim and a Primo Balance Cassette hub.

€247,04
€247,04 - €247,04
€247,04
€148,22
€148,22 - €148,22
€148,22
Save 40% Save %
PRIMO BALANCE VSXL+ BMX Front Wheel with HD Female Front Hub and Hubguards
PRIMO BALANCE VSXL+ front wheel with double-wall rim and HD female front hub.

PRIMO BALANCE VSXL+ FRONT WHEEL

PRIMO
€191,59 - €191,59
€191,59
€191,59
€191,59 - €191,59
€191,59

Primo BMX VSXL+ Front Wheel features the VSXL+ double-wall , welded rim paired with the Primo HD Female Front Hub that includes hubguards for prote...

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€191,59 - €191,59
€191,59
€191,59
€191,59 - €191,59
€191,59
People's Store PRIMO BINARY PL V2 PEG
People's Store PRIMO BINARY PL V2 PEG

PRIMO BINARY PL V2 PEG

PRIMO
€25,20 - €25,20
€25,20
€25,20
€25,20 - €25,20
€25,20

The Binary Pl peg features a lightweight alloy or  core with a custom composite Nylon sleeve outer shell to reduce friction while sliding. (Sold in...

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€25,20 - €25,20
€25,20
€25,20
€25,20 - €25,20
€25,20
People's Store PRIMO BINARY PL V2 PEG REPLACEMENT SLEEVE

PRIMO BINARY PL V2 PEG REPLACEMENT SLEEVE

PRIMO
€9,06 - €9,06
€9,06
€9,06
€9,06 - €9,06
€9,06

Replacement sleeve specifically designed for Primo Binary PL V2 Pegs. 

€9,06 - €9,06
€9,06
€9,06
€9,06 - €9,06
€9,06
PRIMO BISCUIT PIVOTAL SEAT with corduroy top and improved base design.
PRIMO BISCUIT PIVOTAL SEAT with padded design and corduroy cover.
Save 0% Save %

PRIMO BISCUIT PIVOTAL SEAT

PRIMO
€44,36
€44,36 - €44,36
€44,36
€44,32
€44,32 - €44,32
€44,32

Primo Biscuit Fat padded  Seat with Corduroy topcover, embroidered logo in the back  . Designed by Stephan August and The Hourglass Theory. Impro...

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€44,36
€44,36 - €44,36
€44,36
€44,32
€44,32 - €44,32
€44,32
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People's Store PRIMO BMX INNER TUBE

PRIMO BMX INNER TUBE

PRIMO
€8,05 - €8,05
€8,05
€8,05
€8,05 - €8,05
€8,05

Superior inner tubes designed for larger tires.

€8,05 - €8,05
€8,05
€8,05
€8,05 - €8,05
€8,05
People's Store PRIMO BOX LOGO STICKER SET

PRIMO BOX LOGO STICKER SET

PRIMO
€6,04 - €6,04
€6,04
€6,04
€6,04 - €6,04
€6,04

€6,04 - €6,04
€6,04
€6,04
€6,04 - €6,04
€6,04
PRIMO BREAKER PIVOTAL SEAT with Stevie Churchill signature design, thick padding, and Primo logo.
PRIMO BREAKER PIVOTAL SEAT with thick padding and vinyl/suede topcover featuring embroidered logo, compatible with Pivotal System Seat Posts.
Save up to 0% Save %

PRIMO BREAKER PIVOTAL SEAT

PRIMO
€44,36
€44,36 - €44,36
€44,36
€44,32 - €44,36
€44,32 - €44,36
€44,32

Stevie Churchill signature Pivotal Bmx Seat with thick Padding  and vinyl/suede asymmetrical Topcover-design. Features embroidered Primo logo. Comp...

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€44,36
€44,36 - €44,36
€44,36
€44,32 - €44,36
€44,32 - €44,36
€44,32
Save up to 0% Save %
People's Store PRIMO CALI GRIPS
People's Store PRIMO CALI GRIPS

PRIMO CALI GRIPS

PRIMO
€11,09 - €11,09
€11,09
€11,09
€11,09 - €11,09
€11,09

Improve your grip with Primo Cali Grips! These grips are designed without a flange for a comfortable, non-restrictive hold. Perfect for any rider l...

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€11,09 - €11,09
€11,09
€11,09
€11,09 - €11,09
€11,09
People's Store PRIMO CHASE GRIPS CHASE DEHART SIGNATURE
People's Store PRIMO CHASE GRIPS CHASE DEHART SIGNATURE

PRIMO CHASE GRIPS CHASE DEHART SIGNATURE

PRIMO
€11,09 - €14,11
€11,09
€11,09 - €14,11
€11,09 - €14,11
€11,09

Introducing the Primo Chase Grips, expertly designed and tested by professional rider Chase Dehart. These signature grips provide unbeatable grip a...

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€11,09 - €14,11
€11,09
€11,09 - €14,11
€11,09 - €14,11
€11,09
People's Store PRIMO CHURCHILL HEADSET
People's Store PRIMO CHURCHILL HEADSET

PRIMO CHURCHILL HEADSET

PRIMO
€26,21 - €36,29
€26,21
€26,21 - €36,29
€26,21 - €36,29
€26,21

The Primo Churchill Headset is designed for superior sound quality and comfort. With its advanced noise-cancellation technology and ergonomic desig...

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€26,21 - €36,29
€26,21
€26,21 - €36,29
€26,21 - €36,29
€26,21
People's Store PRIMO CHURCHILL TIRES
People's Store PRIMO CHURCHILL TIRES

PRIMO CHURCHILL TIRES

PRIMO
€34,27 - €37,30
€34,27
€34,27 - €37,30
€34,27 - €37,30
€34,27

Enhance your driving experience with Primo Churchill Tires. These high-quality tires provide superior traction and stability, giving you peace of m...

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€34,27 - €37,30
€34,27
€34,27 - €37,30
€34,27 - €37,30
€34,27
People's Store PRIMO DSG HUBGUARD ALUMINIUM

PRIMO DSG HUBGUARD ALUMINIUM

PRIMO
€17,14 - €17,14
€17,14
€17,14
€17,14 - €17,14
€17,14

Expertly protect your bike's hub with the Primo DSG Hubguard Aluminium. Made from durable aluminum, this hubguard provides unbeatable protection ag...

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€17,14 - €17,14
€17,14
€17,14
€17,14 - €17,14
€17,14