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Our Brands - People's Store

OUR BRANDS

Our Online Store is the Place to be for the best BMX & MTB (Dirtjump/Slopstyle) Brands in the Business! We've got well-established Suppliers with a long History in BMX Freestyle / BMX Racing. We carry the hottest MTB Dirt and Slopestyle Brands. The People's Store BMX Retail Shop & Mailorder has one of the largest Selection of BMX-specific Brands and Products in Europe!

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PRIMO FREEMIX LT RSD Freecoaster rear wheel with lightweight design and advanced 360-degree rotation technology
Primo Freemix LT RSD freecoaster rear wheel with lightweight design and 360-degree rotation for BMX bikes Save 40% Save %

PRIMO FREEMIX LT RSD FREECOASTER REAR WHEEL

PRIMO
€352,93
€352,93 - €352,93
€352,93
€211,75
€211,75 - €211,75
€211,75

Experience ultimate control and precision with the Primo Freemix LT RSD Freecoaster Rear Wheel. Featuring advanced RSD technology, this wheel offer...

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€352,93
€352,93 - €352,93
€352,93
€211,75
€211,75 - €211,75
€211,75
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PRIMO FREEMIX PRO black aluminum freecoaster hub with 9t driver and press-on guards
PRIMO FREEMIX PRO black aluminum freecoaster hub with 9t driver and press-on guards Save 40% Save %

PRIMO FREEMIX PRO FREECOASTER HUB

PRIMO
€221,84
€221,84 - €221,84
€221,84
€133,10
€133,10 - €133,10
€133,10

The Primo Freemix Pro is based on the proven classic Freemix freecoaster hub and features a 6061-T6 aluminum hub shell. Includes a 1-pc 9t driver a...

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€221,84
€221,84 - €221,84
€221,84
€133,10
€133,10 - €133,10
€133,10
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PRIMO GRIFFIN GUARD SPROCKET

PRIMO
€63,52 - €67,55
€63,52
€63,52 - €67,55
€63,52 - €67,55
€63,52

The Primo Griffin Guard Sprocket features a solid & one piece BMX Sprocket  design with a bash guard to protect your chain from damage. Crafted...

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€63,52 - €67,55
€63,52
€63,52 - €67,55
€63,52 - €67,55
€63,52
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Primo Griffin Supersoft green handlebar grips without flange for bike handlebars
Primo Griffin Supersoft black bicycle grips without flange with textured surface for secure handlebar hold Save up to 40% Save %

PRIMO GRIFFIN SUPERSOFT GRIPS WITHOUT FLANGE

PRIMO
€14,11
€14,11 - €14,11
€14,11
€8,46 - €14,11
€8,46 - €14,11
€8,46

Conquer any terrain with the Primo Griffin Supersoft Grips Without Flange! These durable grips provide a comfortable and secure hold for your handl...

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€14,11
€14,11 - €14,11
€14,11
€8,46 - €14,11
€8,46 - €14,11
€8,46
Save up to 40% Save %
PRIMO HD cassette hub with 9T teeth, Hobie Doan signature model in black
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PRIMO HD CASSETTE HUB HOBIE DOAN SIGNATURE

PRIMO
€166,38
€166,38 - €166,38
€166,38
€99,82
€99,82 - €99,82
€99,82

Teeth: 9T

€166,38
€166,38 - €166,38
€166,38
€99,82
€99,82 - €99,82
€99,82
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PRIMO HD PEG REPLACEMENT SLEEVE

PRIMO
€16,13 - €16,13
€16,13
€16,13
€16,13 - €16,13
€16,13

Primo HD Peg Replacement Sleeve – Keep Your Grinds SmoothExtend the life of your pegs with the Primo HD Peg Replacement Sleeve, designed for riders...

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€16,13 - €16,13
€16,13
€16,13
€16,13 - €16,13
€16,13
PRIMO ICON black bicycle handlebar bar ends with screw fasteners
Black PRIMO ICON bar ends with screw fit design
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PRIMO ICON BAR ENDS

PRIMO
€20,16
€20,16 - €20,16
€20,16
€12,10
€12,10 - €12,10
€12,10

€20,16
€20,16 - €20,16
€20,16
€12,10
€12,10 - €12,10
€12,10
Save 40% Save %

PRIMO ICON T/L STEM

PRIMO
€75,62 - €75,62
€75,62
€75,62
€75,62 - €75,62
€75,62

Primo Icon TL Stem – Strong, Wide, and Built for Today’s BarsThe Primo Icon TL Stem is engineered for riders who demand maximum bar grip and solid ...

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€75,62 - €75,62
€75,62
€75,62
€75,62 - €75,62
€75,62
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PRIMO INFINITY FORK

PRIMO
€186,54
€186,54 - €186,54
€186,54
€111,92
€111,92 - €111,92
€111,92

The Primo Infinity Fork is made from heat-treated 4130 chromoly, offering exceptional strength and durability through advanced welding and heat tre...

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€186,54
€186,54 - €186,54
€186,54
€111,92
€111,92 - €111,92
€111,92
Save 40% Save %
PRIMO Integrated Headset black and silver BMX bike component with durable construction and precision engineering for enhanced riding control and stability
PRIMO Integrated Headset with iridescent finish for durable and precise bike steering integration

PRIMO INTEGRATED HEADSET

PRIMO
€29,23 - €39,31
€29,23
€29,23 - €39,31
€29,23 - €39,31
€29,23

The Primo Integrated Headset is the ultimate choice for seamless and high-performance integration. With its advanced design and precision engineeri...

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€29,23 - €39,31
€29,23
€29,23 - €39,31
€29,23 - €39,31
€29,23
PRIMO JJ PEDALE black impact resistant nylon bike pedal with Primo logo and chromoly spindle

PRIMO JJ PEDALE

PRIMO
€23,18 - €23,18
€23,18
€23,18
€23,18 - €23,18
€23,18

JJ Palmere's signature Pedals are made of an impact resistant nylon blend featuring Primo logo end caps, unsealed bearings and chromoly spindles. S...

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€23,18 - €23,18
€23,18
€23,18
€23,18 - €23,18
€23,18
Pair of black PRIMO LOGO Grips with ribbed texture for bike handlebars providing control and comfort
Black Primo LOGO Grips with ribbed texture for enhanced bike handlebar control and comfort
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PRIMO LOGO GRIPS

PRIMO
€12,10
€12,10 - €12,10
€12,10
€7,25
€7,25 - €7,25
€7,25

Transform your ride with Primo LOGO Grips. These high-quality grips provide unbeatable control and comfort for fearless riders. Take your biking to...

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€12,10
€12,10 - €12,10
€12,10
€7,25
€7,25 - €7,25
€7,25
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PRIMO MASTER PEG 4.5” heat treated chromoly BMX peg in black designed by Primo Team Rider Yumi Tsukuda, fits 14mm and 3/8 axles, sold individually
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PRIMO MASTER PEG

PRIMO
€28,22 - €32,26
€28,22 - €32,26
€28,22
€27,89 - €32,26
€27,89 - €32,26
€27,89

4.5” long heat treated chromoly peg designed with Primo Team Rider Yumi Tsukuda. Fits both 14mm and 3/8 axles. Sold as single!

€28,22 - €32,26
€28,22 - €32,26
€28,22
€27,89 - €32,26
€27,89 - €32,26
€27,89
Save up to 1% Save %

PRIMO MID HEADSET

PRIMO
€32,26 - €32,26
€32,26
€32,26
€32,26 - €32,26
€32,26

  The Primo Mid Integrated Headset, includes a 15mm tall aluminium cnc machined top cap and a 45°/45° Campagnolo sealed bearings . Weight: 70gramm  

€32,26 - €32,26
€32,26
€32,26
€32,26 - €32,26
€32,26
Primo mid size bottom bracket set for BMX bike with durable construction and smooth bearings
Primo mid size bottom bracket set for BMX bikes with durable construction and smooth bearings

PRIMO MID SIZE BOTTOM BRACKET SET

PRIMO
€33,26 - €37,30
€33,26
€33,26 - €37,30
€33,26 - €37,30
€33,26

The Primo MID BB Set is the perfect addition to any BMX bike. Its durable construction and smooth bearings ensure a smooth ride, while the mid-size...

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€33,26 - €37,30
€33,26
€33,26 - €37,30
€33,26 - €37,30
€33,26
PRIMO N4 FL V2 durable black axle bolts for bike stability and strength upgrade
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PRIMO N4 FL V2 AXLE BOLTS

PRIMO
€18,14 - €18,14
€18,14
€18,14
€18,14 - €18,14
€18,14

Upgrade your bike with the high-quality Primo N4 FL V2 Axle Bolts. Made with durable materials, these axle bolts provide improved stability and str...

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€18,14 - €18,14
€18,14
€18,14
€18,14 - €18,14
€18,14
Sold out
PRIMO N4 FL V2 front hub axle in black for BMX bikes
Black PRIMO N4 FL V2 front hub axle for bicycle wheel
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PRIMO N4 FL V2 FRONT HUB AXLE

PRIMO
€14,11 - €14,11
€14,11
€14,11
€14,11 - €14,11
€14,11

€14,11 - €14,11
€14,11
€14,11
€14,11 - €14,11
€14,11
Sold out
PRIMO N4 FL V2 front hub cones metal bicycle parts pair
PRIMO N4 FL V2 front hub cones metal bicycle parts set

PRIMO N4 FL V2 FRONT HUB CONES

PRIMO
€18,14 - €18,14
€18,14
€18,14
€18,14 - €18,14
€18,14

€18,14 - €18,14
€18,14
€18,14
€18,14 - €18,14
€18,14
Black Primo New LOGO rim tape with white branding for bicycle tire protection and improved grip
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PRIMO NEW LOGO RIM TAPE

PRIMO
€8,05
€8,05 - €8,05
€8,05
€7,55
€7,55 - €7,55
€7,55

Introducing Primo New LOGO Rim Tape - the ultimate choice for a secure and smooth riding experience. This high-quality rim tape enhances tire grip ...

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€8,05
€8,05 - €8,05
€8,05
€7,55
€7,55 - €7,55
€7,55
Sold out
Primo Omniguard replacement sprocket guard black durable bike sprocket protector with full coverage design
Primo Omniguard replacement sprocket guard in black with full coverage and durable design

PRIMO OMNIGUARD REPLACEMENT SPROCKET GUARD

PRIMO
€14,11 - €16,13
€14,11
€14,11 - €16,13
€14,11 - €16,13
€14,11

Upgrade your bike's protection with the Primo Omniguard Replacement Sprocket Guard. Made with premium materials, this guard provides 100% coverage ...

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€14,11 - €16,13
€14,11
€14,11 - €16,13
€14,11 - €16,13
€14,11
PRIMO OMNIGUARD SPROCKET with nylon guard, black durable design for bike drivetrain protection

PRIMO OMNIGUARD SPROCKET

PRIMO
€45,37 - €45,37
€45,37
€45,37
€45,37 - €45,37
€45,37

The PRIMO OMNIGUARD SPROCKET is a lightweight, durable aluminium sprocket with a replaceable  bolt on nylon guard. It protects your sprocket during...

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€45,37 - €45,37
€45,37
€45,37
€45,37 - €45,37
€45,37
PRIMO OSS PEG with lightweight alloy core, nylon sleeve, and included wax for smooth grinding and sliding
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PRIMO OSS PEG

PRIMO
€30,24
€30,24 - €30,24
€30,24
€18,14
€18,14 - €18,14
€18,14

The Binary PL x OSS peg features a lightweight alloy  core with a custom composite Nylon sleeve outer shell to reduce friction while sliding. (Sold...

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€30,24
€30,24 - €30,24
€30,24
€18,14
€18,14 - €18,14
€18,14
Save 40% Save %

PRIMO PIVOTAL SEATPOST

PRIMO
€31,25 - €40,33
€31,25
€31,25 - €40,33
€31,25 - €40,33
€31,25

The Primo BMX Pivotal Seatpost is made of CNC machined 6061-T6 aluminum. It allows you to attach a Pivotal System Saddle with one bolt from the top.  

€31,25 - €40,33
€31,25
€31,25 - €40,33
€31,25 - €40,33
€31,25
Sold out

PRIMO PRO FORK

PRIMO
€191,59 - €191,59
€191,59
€191,59
€191,59 - €191,59
€191,59

This fork is made from strong chromoly with a heat-treated finish. It features a one-piece steerer tube and tapered fork legs for extra clearance. ...

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€191,59 - €191,59
€191,59
€191,59
€191,59 - €191,59
€191,59
Sold out
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