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Our Brands - People's Store

OUR BRANDS

Our Online Store is the Place to be for the best BMX & MTB (Dirtjump/Slopstyle) Brands in the Business! We've got well-established Suppliers with a long History in BMX Freestyle / BMX Racing. We carry the hottest MTB Dirt and Slopestyle Brands. The People's Store BMX Retail Shop & Mailorder has one of the largest Selection of BMX-specific Brands and Products in Europe!

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Primo Balance Cassette BMX wheel with sealed bearing hub and durable VSXL+ aluminum rim Save 40% Save %

Primo Balance Cassette VSXL+

PRIMO
€262,18
€262,18 - €262,18
€262,18
€157,30
€157,30 - €157,30
€157,30

Primo Balance cassette hub with sealed bearings and nylon guards, paired with the VSXL+ rim made from durable 6061-T6 aluminum. Cross lace rim! H...

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€262,18
€262,18 - €262,18
€262,18
€157,30
€157,30 - €157,30
€157,30
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Primo Balance Freecoaster Hub black bike hub with durable construction and sleek design for smooth riding
PRIMO BALANCE Freecoaster Hub in black with durable design for smooth bike performance Save 40% Save %

PRIMO BALANCE FREECOASTER HUB

PRIMO
€181,50
€181,50 - €181,50
€181,50
€108,90
€108,90 - €108,90
€108,90

Ride with ease and precision using the Primo Balance Freecoaster Hub. Featuring advanced technology and durable construction, this hub provides smo...

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€181,50
€181,50 - €181,50
€181,50
€108,90
€108,90 - €108,90
€108,90
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Black Primo Balance Handlebar with ergonomic design for improved cycling control and comfort
PRIMO BALANCE HANDLEBAR ergonomic black bicycle handlebar for smooth and comfortable rides with enhanced control and stability Save 40% Save %

PRIMO BALANCE HANDLEBAR

PRIMO
€70,58
€70,58 - €70,58
€70,58
€42,35
€42,35 - €42,35
€42,35

Improve your cycling experience with the Primo Balance Handlebar. With its ergonomic design and balanced weight distribution, this handlebar allows...

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€70,58
€70,58 - €70,58
€70,58
€42,35
€42,35 - €42,35
€42,35
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PRIMO BALANCE PENTAGON SEAT black synthetic leather pivotal bicycle seat with embossed logo Sold out

PRIMO BALANCE PENTAGON SEAT

PRIMO
€48,40 - €48,40
€48,40
€48,40
€48,40 - €48,40
€48,40

The Primo BALANCE  Pivotal Seat is a classic Primo product. It has a medium-sized padded Pivotal Seat  and is covered with durable synthetic leathe...

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€48,40 - €48,40
€48,40
€48,40
€48,40 - €48,40
€48,40
Sold out
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PRIMO BALANCE V2 FREECOASTER REAR WHEEL

PRIMO
€312,60
€312,60 - €312,60
€312,60
€187,55
€187,55 - €187,55
€187,55

VS Balance FC Rear Wheel – Strength, Style & Freecoaster FreedomUpgrade your ride with the VS Balance FC Rear Wheel, built for riders who deman...

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€312,60
€312,60 - €312,60
€312,60
€187,55
€187,55 - €187,55
€187,55
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PRIMO BALANCE V2 RIM black 7005 aluminum double wall bike rim with drilled holes for weight reduction
PRIMO BALANCE V2 RIM black 7005 aluminium double wall bicycle rim with drilled holes and welded seam

PRIMO BALANCE V2 RIM

PRIMO
€95,78 - €95,78
€95,78
€95,78
€95,78 - €95,78
€95,78

The PRIMO BALANCE V2 RIM is made from strong 7005 Aluminium with drilled holes to reduce weight. Features 7005 series Aluminium Double wall Welded...

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€95,78 - €95,78
€95,78
€95,78
€95,78 - €95,78
€95,78
Primo Balance yellow double-wall rim cassette rear wheel with black spokes and hub
Primo Balance yellow double-wall rim cassette rear wheel with black hub and spokes
Sold out

PRIMO BALANCE VS CASSETTE REAR WHEEL

PRIMO
€247,04 - €247,04
€247,04
€247,04
€247,04 - €247,04
€247,04

The Primo Balance Cassette Rear Wheel features a Primo VS double-wall rim and a Primo Balance Cassette hub.

€247,04 - €247,04
€247,04
€247,04
€247,04 - €247,04
€247,04
Sold out
PRIMO BALANCE VSXL+ BMX front wheel with double-wall rim and sealed bearing hubguards
Primo BMX VSXL+ double-wall front wheel with sealed bearings and hubguards
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PRIMO BALANCE VSXL+ FRONT WHEEL

PRIMO
€196,63
€196,63 - €196,63
€196,63
€117,97
€117,97 - €117,97
€117,97

Primo BMX VSXL+ Front Wheel features the VSXL+ double-wall , welded rim paired with the Primo HD Female Front Hub that includes hubguards for prote...

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€196,63
€196,63 - €196,63
€196,63
€117,97
€117,97 - €117,97
€117,97
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PRIMO BINARY LT V2 PEG

PRIMO
€19,15 - €19,15
€19,15
€19,15
€19,15 - €19,15
€19,15

Primo Binary LT V2 XL Peg – Chromoly Strength With Nylon SleeveBuilt for riders who demand durability and smooth grinding performance, the Primo Bi...

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€19,15 - €19,15
€19,15
€19,15
€19,15 - €19,15
€19,15
PRIMO BINARY PL V2 PEG lightweight alloy core with nylon sleeve for smooth grinding and reduced friction skateboard peg

PRIMO BINARY PL V2 PEG

PRIMO
€26,21 - €26,21
€26,21
€26,21
€26,21 - €26,21
€26,21

The Binary Pl peg features a lightweight alloy or  core with a custom composite Nylon sleeve outer shell to reduce friction while sliding. (Sold in...

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€26,21 - €26,21
€26,21
€26,21
€26,21 - €26,21
€26,21
PRIMO BINARY PL V2 black replacement sleeve for bike peg
PRIMO BINARY PL V2 black replacement sleeve for bike pegs with white logo

PRIMO BINARY PL V2 PEG REPLACEMENT SLEEVE

PRIMO
€9,06 - €9,06
€9,06
€9,06
€9,06 - €9,06
€9,06

Replacement sleeve specifically designed for Primo Binary PL V2 Pegs. 

€9,06 - €9,06
€9,06
€9,06
€9,06 - €9,06
€9,06
Black Primo Biscuit Pivotal Seat with fat padding and corduroy topcover featuring embroidered logo and improved base structure designed by Stephan August and The Hourglass Theory.
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PRIMO BISCUIT PIVOTAL SEAT

PRIMO
€48,40
€48,40 - €48,40
€48,40
€29,03
€29,03 - €29,03
€29,03

Primo Biscuit Fat padded  Seat with Corduroy topcover, embroidered logo in the back  . Designed by Stephan August and The Hourglass Theory. Impro...

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€48,40
€48,40 - €48,40
€48,40
€29,03
€29,03 - €29,03
€29,03
Save 40% Save %

PRIMO BMX INNER TUBE

PRIMO
€8,05 - €8,05
€8,05
€8,05
€8,05 - €8,05
€8,05

Superior inner tubes designed for larger tires.

€8,05 - €8,05
€8,05
€8,05
€8,05 - €8,05
€8,05
PRIMO BOX LOGO red and black rectangular sticker set with bold white lettering
PRIMO BOX LOGO sticker set with bold white text on orange and black background
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PRIMO BOX LOGO STICKER SET

PRIMO
€7,04
€7,04 - €7,04
€7,04
€4,22
€4,22 - €4,22
€4,22

€7,04
€7,04 - €7,04
€7,04
€4,22
€4,22 - €4,22
€4,22
Save 40% Save %
Black PRIMO BREAKER PIVOTAL SEAT with thick padding and embossed Primo logo designed for BMX bikes.
PRIMO BREAKER PIVOTAL SEAT black BMX bike seat with thick padding and embroidered Primo logo designed for Pivotal system seat posts

PRIMO BREAKER PIVOTAL SEAT

PRIMO
€48,40 - €48,40
€48,40
€48,40
€48,40 - €48,40
€48,40

Stevie Churchill signature Pivotal Bmx Seat with thick Padding  and vinyl/suede asymmetrical Topcover-design. Features embroidered Primo logo. Comp...

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€48,40 - €48,40
€48,40
€48,40
€48,40 - €48,40
€48,40
Blue Primo Cali Grips bicycle handlebar grips without flange with black end caps
Black Primo Cali Grips with ribbed texture and matching end caps for BMX handlebars
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PRIMO CALI GRIPS

PRIMO
€13,10
€13,10 - €13,10
€13,10
€7,86
€7,86 - €7,86
€7,86

Improve your grip with Primo Cali Grips! These grips are designed without a flange for a comfortable, non-restrictive hold. Perfect for any rider l...

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€13,10
€13,10 - €13,10
€13,10
€7,86
€7,86 - €7,86
€7,86
Save 40% Save %
Black Primo Chase Grips by Chase Dehart with ribbed texture and grip ends for BMX handlebars
Black Primo Chase Grips by Chase Dehart with ribbed texture and flange-free design for BMX handlebars
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PRIMO CHASE GRIPS CHASE DEHART SIGNATURE

PRIMO
€14,11
€14,11 - €14,11
€14,11
€8,46
€8,46 - €8,46
€8,46

Introducing the Primo Chase Grips, expertly designed and tested by professional rider Chase Dehart. These signature grips provide unbeatable grip a...

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€14,11
€14,11 - €14,11
€14,11
€8,46
€8,46 - €8,46
€8,46
Save 40% Save %
Primo Churchill Headset part with iridescent finish and logo engraving
PRIMO CHURCHILL HEADSET black and silver noise-cancelling headset component

PRIMO CHURCHILL HEADSET

PRIMO
€30,24 - €40,33
€30,24
€30,24 - €40,33
€30,24 - €40,33
€30,24

The Primo Churchill Headset is designed for superior sound quality and comfort. With its advanced noise-cancellation technology and ergonomic desig...

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€30,24 - €40,33
€30,24
€30,24 - €40,33
€30,24 - €40,33
€30,24
Red Primo Churchill tire with durable tread and black inner rim for enhanced traction and stability.
Close-up of a black Primo Churchill tire showcasing durable tread and advanced design for superior traction and stability.
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PRIMO CHURCHILL TIRES

PRIMO
€38,30
€38,30 - €38,30
€38,30
€22,98
€22,98 - €22,98
€22,98

Enhance your driving experience with Primo Churchill Tires. These high-quality tires provide superior traction and stability, giving you peace of m...

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€38,30
€38,30 - €38,30
€38,30
€22,98
€22,98 - €22,98
€22,98
Save 40% Save %

PRIMO DA SILVA FORK

PRIMO
€181,50 - €211,75
€181,50
€181,50 - €211,75
€181,50 - €211,75
€181,50

The PRIMO DA SILVA FORK is made for strength and durability, designed by Miki Fleck. It’s built from strong 4130 chromoly and includes tapered legs...

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€181,50 - €211,75
€181,50
€181,50 - €211,75
€181,50 - €211,75
€181,50

PRIMO DOWN STEM

PRIMO
€57,47 - €57,47
€57,47
€57,47
€57,47 - €57,47
€57,47

The Primo Richter Toploader Stem is made from durable CNC-machined 6061 aluminum for strength. Its classic design includes oversized bolts for a se...

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€57,47 - €57,47
€57,47
€57,47
€57,47 - €57,47
€57,47
PRIMO DSG HUBGUARD aluminium bike hub protector in black with impact-resistant design

PRIMO DSG HUBGUARD ALUMINIUM

PRIMO
€18,14 - €18,14
€18,14
€18,14
€18,14 - €18,14
€18,14

Expertly protect your bike's hub with the Primo DSG Hubguard Aluminium. Made from durable aluminum, this hubguard provides unbeatable protection ag...

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€18,14 - €18,14
€18,14
€18,14
€18,14 - €18,14
€18,14
PRIMO DSG Hubguard Nylon black durable bike hub protector accessory
Primo DSG Hubguard Nylon black durable bike hub protector accessory

PRIMO DSG HUBGUARD NYLON

PRIMO
€11,09 - €11,09
€11,09
€11,09
€11,09 - €11,09
€11,09

Conquer any challenge with the Primo DSG Hubguard Nylon! This durable hubguard provides essential protection for your bike's hub, allowing you to t...

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€11,09 - €11,09
€11,09
€11,09
€11,09 - €11,09
€11,09
PRIMO FREEMIX LT freecoaster rear wheel with Primo Guards, straight and welded design
Save 40% Save %

PRIMO FREEMIX LT FREECOASTER REAR WHEEL

PRIMO
€352,93
€352,93 - €352,93
€352,93
€211,75
€211,75 - €211,75
€211,75

incl. Primo Guards straight welded    

€352,93
€352,93 - €352,93
€352,93
€211,75
€211,75 - €211,75
€211,75
Save 40% Save %
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