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Our Brands - People's Store

OUR BRANDS

Our Online Store is the Place to be for the best BMX & MTB (Dirtjump/Slopstyle) Brands in the Business! We've got well-established Suppliers with a long History in BMX Freestyle / BMX Racing. We carry the hottest MTB Dirt and Slopestyle Brands. The People's Store BMX Retail Shop & Mailorder has one of the largest Selection of BMX-specific Brands and Products in Europe!

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PRIMO N4 FL V2 front hub axle in black for BMX bikes
Black PRIMO N4 FL V2 front hub axle for bicycle wheel Sold out

PRIMO N4 FL V2 FRONT HUB AXLE

PRIMO
€14,11 - €14,11
€14,11
€14,11
€14,11 - €14,11
€14,11

€14,11 - €14,11
€14,11
€14,11
€14,11 - €14,11
€14,11
Sold out
PRIMO N4 FL V2 front hub cones metal bicycle parts pair
PRIMO N4 FL V2 front hub cones metal bicycle parts set

PRIMO N4 FL V2 FRONT HUB CONES

PRIMO
€18,14 - €18,14
€18,14
€18,14
€18,14 - €18,14
€18,14

€18,14 - €18,14
€18,14
€18,14
€18,14 - €18,14
€18,14
Black Primo New LOGO rim tape with white branding for bicycle tire protection and improved grip Sold out

PRIMO NEW LOGO RIM TAPE

PRIMO
€8,05
€8,05 - €8,05
€8,05
€7,55
€7,55 - €7,55
€7,55

Introducing Primo New LOGO Rim Tape - the ultimate choice for a secure and smooth riding experience. This high-quality rim tape enhances tire grip ...

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€8,05
€8,05 - €8,05
€8,05
€7,55
€7,55 - €7,55
€7,55
Sold out
Primo Omniguard replacement sprocket guard black durable bike sprocket protector with full coverage design
Primo Omniguard replacement sprocket guard in black with full coverage and durable design

PRIMO OMNIGUARD REPLACEMENT SPROCKET GUARD

PRIMO
€14,11 - €16,13
€14,11
€14,11 - €16,13
€14,11 - €16,13
€14,11

Upgrade your bike's protection with the Primo Omniguard Replacement Sprocket Guard. Made with premium materials, this guard provides 100% coverage ...

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€14,11 - €16,13
€14,11
€14,11 - €16,13
€14,11 - €16,13
€14,11
PRIMO OMNIGUARD SPROCKET with nylon guard, black durable design for bike drivetrain protection

PRIMO OMNIGUARD SPROCKET

PRIMO
€45,37 - €45,37
€45,37
€45,37
€45,37 - €45,37
€45,37

The PRIMO OMNIGUARD SPROCKET is a lightweight, durable aluminium sprocket with a replaceable  bolt on nylon guard. It protects your sprocket during...

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€45,37 - €45,37
€45,37
€45,37
€45,37 - €45,37
€45,37
PRIMO OSS PEG with lightweight alloy core, nylon sleeve, and included wax for smooth grinding and sliding

PRIMO OSS PEG

PRIMO
€30,24 - €30,24
€30,24
€30,24
€30,24 - €30,24
€30,24

The Binary PL x OSS peg features a lightweight alloy  core with a custom composite Nylon sleeve outer shell to reduce friction while sliding. (Sold...

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€30,24 - €30,24
€30,24
€30,24
€30,24 - €30,24
€30,24

PRIMO PIVOTAL SEATPOST

PRIMO
€31,25 - €40,33
€31,25
€31,25 - €40,33
€31,25 - €40,33
€31,25

The Primo BMX Pivotal Seatpost is made of CNC machined 6061-T6 aluminum. It allows you to attach a Pivotal System Saddle with one bolt from the top.  

€31,25 - €40,33
€31,25
€31,25 - €40,33
€31,25 - €40,33
€31,25
Sold out

PRIMO PRO FORK

PRIMO
€191,59 - €191,59
€191,59
€191,59
€191,59 - €191,59
€191,59

This fork is made from strong chromoly with a heat-treated finish. It features a one-piece steerer tube and tapered fork legs for extra clearance. ...

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€191,59 - €191,59
€191,59
€191,59
€191,59 - €191,59
€191,59
Sold out
Primo Rebar 2pc Handlebar Craig Passero Signature chrome BMX bike handlebar for strength and control
PRIMO REBAR 2PC HANDLEBAR black BMX handlebar with Craig Passero signature logo for strong bike control

PRIMO REBAR 2PC HANDLEBAR CRAIG PASSERO SIGNATURE

PRIMO
€85,70 - €105,88
€85,70
€85,70 - €105,88
€85,70 - €105,88
€85,70

Upgrade your bike with the Primo Rebar 2pc Handlebar Craig Passero Signature. Made with high-quality materials and featuring a unique design, this ...

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€85,70 - €105,88
€85,70
€85,70 - €105,88
€85,70 - €105,88
€85,70

PRIMO SOLID SPROCKET

PRIMO
€33,26 - €33,26
€33,26
€33,26
€33,26 - €33,26
€33,26

Primo Solid Sprocket – Simple, Strong, and Built to LastThe Primo Solid Sprocket is designed with one purpose in mind: unmatched strength. Featurin...

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€33,26 - €33,26
€33,26
€33,26
€33,26 - €33,26
€33,26

PRIMO STICKER SET - TWO SHEETS

PRIMO
€9,06 - €9,06
€9,06
€9,06
€9,06 - €9,06
€9,06

The official Primo BMX Sticker Pack includes 2 sheets of durable vinyl decals featuring classic Primo logos and designs. Perfect for customizing yo...

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€9,06 - €9,06
€9,06
€9,06
€9,06 - €9,06
€9,06
Black PRIMO SUPERTENDERIZER nylon composite bicycle pedals with knurled platforms and molded pins.

PRIMO SUPERTENDERIZER PC PEDAL

PRIMO
€23,18 - €23,18
€23,18
€23,18
€23,18 - €23,18
€23,18

This is the plastic PC (Nylon-Fibreglas)  Version of Primo's classic Super-Tenderizer Pedal. It has a knurled nylon composite Pedalbody, a large an...

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€23,18 - €23,18
€23,18
€23,18
€23,18 - €23,18
€23,18
Black PRIMO TURBO PEDAL with thermo-plastic body and Crmo axle for BMX bikes.

PRIMO TURBO PEDAL

PRIMO
€25,20 - €25,20
€25,20
€25,20
€25,20 - €25,20
€25,20

The PRIMO TURBO PEDAL features a unique design that covers the axle end, creating a nearly flush connection with the crank arm. This design offers ...

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€25,20 - €25,20
€25,20
€25,20
€25,20 - €25,20
€25,20

PRIMO VS 7005 RIM

PRIMO
€90,74 - €105,88
€90,74
€90,74 - €105,88
€90,74 - €105,88
€90,74

VS 7005 Rim – Durable BMX Double-Walled Rim Upgrade your BMX Wheelset with the VS 7005 Rim, engineered for Strength and Longevity. Made from 7005 A...

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€90,74 - €105,88
€90,74
€90,74 - €105,88
€90,74 - €105,88
€90,74
PRIMO VS FREEMIX freecoaster rear wheel with DS and NDS guards and black rim

PRIMO VS FREEMIX FREECOASTER REAR WHEEL

PRIMO
€352,93 - €352,93
€352,93
€352,93
€352,93 - €352,93
€352,93

incl. DS & NDS Guards

€352,93 - €352,93
€352,93
€352,93
€352,93 - €352,93
€352,93
Black PRIMO VSXL+ RIM with double-wall 6061-T6 aluminum construction and cross-laced 36-hole design

PRIMO VSXL+ RIM

PRIMO
€95,78 - €95,78
€95,78
€95,78
€95,78 - €95,78
€95,78

A beefed-up version of Primo's proven VS rim. Double-wall construction with a welded seam. Cross-laced spoke pattern and V-shaped internal I-beam f...

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€95,78 - €95,78
€95,78
€95,78
€95,78 - €95,78
€95,78
Primo Yumi Pivotal Seat black BMX bike seat with mid-padding and Kevlar cover featuring red Yumi Tsukuda logo and special Pivotal rubber patch
Sold out

PRIMO YUMI PIVOTAL SEAT

PRIMO
€48,40 - €48,40
€48,40
€48,40
€48,40 - €48,40
€48,40

The Primo BMX YUMI  Pivotal Seat is the signature seat of Yumi Tsukuda, with a mid-padded design and covered with a  durable Kevlar material.  Plea...

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€48,40 - €48,40
€48,40
€48,40
€48,40 - €48,40
€48,40
Sold out

PRIMO ZIA GUARD SPROCKET NATE RICHTER SIGNATURE

PRIMO
€65,53 - €65,53
€65,53
€65,53
€65,53 - €65,53
€65,53

Precision CNC’d Alloy Sprocket – Designed With Nate RichterBring uncompromising strength and style to your drivetrain with this precision CNC-machi...

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€65,53 - €65,53
€65,53
€65,53
€65,53 - €65,53
€65,53

PRIMO ZIA SPROCKET NATE RICHTER SIGNATURE

PRIMO
€36,29 - €36,29
€36,29
€36,29
€36,29 - €36,29
€36,29

Primo Zia Sprocket – Nate Richter Signature The Primo Zia Sprocket is the signature sprocket for Nate Richter, crafted from 5 mm thick 6061-T6 Alum...

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€36,29 - €36,29
€36,29
€36,29
€36,29 - €36,29
€36,29

Quartz Cruiser XL Frame

RADIO RACELINE
€889,99 - €889,99
€889,99
€889,99
€889,99 - €889,99
€889,99

The world championship-winning Quartz Frame is now available in a 24” Cruiser version! Utilising the Sliding Dropout Disc System (SDDS) with a fla...

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€889,99 - €889,99
€889,99
€889,99
€889,99 - €889,99
€889,99
People's Store RACE HELIUM MINI FRAME
Black Radio Race Helium Mini Frame with forged dropout design and disc brake compatibility

RACE HELIUM MINI FRAME

RADIO RACELINE
€297,47 - €342,85
€297,47
€297,47 - €342,85
€297,47 - €342,85
€297,47

The Helium Frame took the race world by storm when Radio released it almost x2 years ago. With multiple World Championship wins, the Helium Frame i...

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€297,47 - €342,85
€297,47
€297,47 - €342,85
€297,47 - €342,85
€297,47
People's Store RACE NEON PRO OS STEM
RACE NEON PRO OS STEM black lightweight professional-grade bicycle stem with high stiffness and durability

RACE NEON PRO OS STEM

RADIO RACELINE
€98,81 - €98,81
€98,81
€98,81
€98,81 - €98,81
€98,81

The Race Neon Pro OS Stem is a professional-grade stem designed for maximum performance and durability. With its precise engineering and lightweigh...

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€98,81 - €98,81
€98,81
€98,81
€98,81 - €98,81
€98,81
Race Quartz Pro Frame in black designed for professional racing with advanced materials and precision engineering.

RACE QUARTZ PRO FRAME

RADIO RACELINE
€554,62 - €554,62
€554,62
€554,62
€554,62 - €554,62
€554,62

Expertly designed for professional racing, the Race Quartz Pro Frame offers top-of-the-line performance and durability. With its advanced materials...

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€554,62 - €554,62
€554,62
€554,62
€554,62 - €554,62
€554,62
People's Store RACE XENON EXPERT XL HANDLEBAR
RACE XENON EXPERT XL lightweight 6061-T6 alloy BMX handlebar with 6.5" rise and 22.2mm clamp in black

RACE XENON EXPERT XL HANDLEBAR

RADIO RACELINE
€85,70 - €85,70
€85,70
€85,70
€85,70 - €85,70
€85,70

By using custom-butted alloy tubing, we were able to design the “perfect” handlebar for the younger rider. Super lightweight and available in a cho...

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€85,70 - €85,70
€85,70
€85,70
€85,70 - €85,70
€85,70
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