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Our Brands - People's Store

OUR BRANDS

Our Online Store is the Place to be for the best BMX & MTB (Dirtjump/Slopstyle) Brands in the Business! We've got well-established Suppliers with a long History in BMX Freestyle / BMX Racing. We carry the hottest MTB Dirt and Slopestyle Brands. The People's Store BMX Retail Shop & Mailorder has one of the largest Selection of BMX-specific Brands and Products in Europe!

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Black Primo Chase Grips by Chase Dehart with ribbed texture and grip ends for BMX handlebars
Black Primo Chase Grips by Chase Dehart with ribbed texture and flange-free design for BMX handlebars

PRIMO CHASE GRIPS CHASE DEHART SIGNATURE

PRIMO
€14,11 - €14,11
€14,11
€14,11
€14,11 - €14,11
€14,11

Introducing the Primo Chase Grips, expertly designed and tested by professional rider Chase Dehart. These signature grips provide unbeatable grip a...

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€14,11 - €14,11
€14,11
€14,11
€14,11 - €14,11
€14,11
Primo Churchill Headset part with iridescent finish and logo engraving
PRIMO CHURCHILL HEADSET black and silver noise-cancelling headset component

PRIMO CHURCHILL HEADSET

PRIMO
€30,24 - €40,33
€30,24
€30,24 - €40,33
€30,24 - €40,33
€30,24

The Primo Churchill Headset is designed for superior sound quality and comfort. With its advanced noise-cancellation technology and ergonomic desig...

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€30,24 - €40,33
€30,24
€30,24 - €40,33
€30,24 - €40,33
€30,24
Red Primo Churchill tire with durable tread and black inner rim for enhanced traction and stability.
Close-up of a black Primo Churchill tire showcasing durable tread and advanced design for superior traction and stability.

PRIMO CHURCHILL TIRES

PRIMO
€38,30 - €38,30
€38,30
€38,30
€38,30 - €38,30
€38,30

Enhance your driving experience with Primo Churchill Tires. These high-quality tires provide superior traction and stability, giving you peace of m...

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€38,30 - €38,30
€38,30
€38,30
€38,30 - €38,30
€38,30

PRIMO DA SILVA FORK

PRIMO
€181,50 - €211,75
€181,50
€181,50 - €211,75
€181,50 - €211,75
€181,50

The PRIMO DA SILVA FORK is made for strength and durability, designed by Miki Fleck. It’s built from strong 4130 chromoly and includes tapered legs...

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€181,50 - €211,75
€181,50
€181,50 - €211,75
€181,50 - €211,75
€181,50

PRIMO DOWN STEM

PRIMO
€57,47 - €57,47
€57,47
€57,47
€57,47 - €57,47
€57,47

The Primo Richter Toploader Stem is made from durable CNC-machined 6061 aluminum for strength. Its classic design includes oversized bolts for a se...

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€57,47 - €57,47
€57,47
€57,47
€57,47 - €57,47
€57,47
PRIMO DSG HUBGUARD aluminium bike hub protector in black with impact-resistant design

PRIMO DSG HUBGUARD ALUMINIUM

PRIMO
€18,14 - €18,14
€18,14
€18,14
€18,14 - €18,14
€18,14

Expertly protect your bike's hub with the Primo DSG Hubguard Aluminium. Made from durable aluminum, this hubguard provides unbeatable protection ag...

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€18,14 - €18,14
€18,14
€18,14
€18,14 - €18,14
€18,14
PRIMO DSG Hubguard Nylon black durable bike hub protector accessory
Primo DSG Hubguard Nylon black durable bike hub protector accessory

PRIMO DSG HUBGUARD NYLON

PRIMO
€11,09 - €11,09
€11,09
€11,09
€11,09 - €11,09
€11,09

Conquer any challenge with the Primo DSG Hubguard Nylon! This durable hubguard provides essential protection for your bike's hub, allowing you to t...

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€11,09 - €11,09
€11,09
€11,09
€11,09 - €11,09
€11,09
PRIMO FREEMIX LT freecoaster rear wheel with Primo Guards, straight and welded design

PRIMO FREEMIX LT FREECOASTER REAR WHEEL

PRIMO
€352,93 - €352,93
€352,93
€352,93
€352,93 - €352,93
€352,93

incl. Primo Guards straight welded    

€352,93 - €352,93
€352,93
€352,93
€352,93 - €352,93
€352,93
PRIMO FREEMIX LT RSD Freecoaster rear wheel with lightweight design and advanced 360-degree rotation technology
Primo Freemix LT RSD freecoaster rear wheel with lightweight design and 360-degree rotation for BMX bikes

PRIMO FREEMIX LT RSD FREECOASTER REAR WHEEL

PRIMO
€352,93 - €352,93
€352,93
€352,93
€352,93 - €352,93
€352,93

Experience ultimate control and precision with the Primo Freemix LT RSD Freecoaster Rear Wheel. Featuring advanced RSD technology, this wheel offer...

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€352,93 - €352,93
€352,93
€352,93
€352,93 - €352,93
€352,93
PRIMO FREEMIX PRO black aluminum freecoaster hub with 9t driver and press-on guards
PRIMO FREEMIX PRO black aluminum freecoaster hub with 9t driver and press-on guards

PRIMO FREEMIX PRO FREECOASTER HUB

PRIMO
€221,84 - €221,84
€221,84
€221,84
€221,84 - €221,84
€221,84

The Primo Freemix Pro is based on the proven classic Freemix freecoaster hub and features a 6061-T6 aluminum hub shell. Includes a 1-pc 9t driver a...

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€221,84 - €221,84
€221,84
€221,84
€221,84 - €221,84
€221,84
Sold out

PRIMO GRIFFIN GUARD SPROCKET

PRIMO
€63,52 - €67,55
€63,52
€63,52 - €67,55
€63,52 - €67,55
€63,52

The Primo Griffin Guard Sprocket features a solid & one piece BMX Sprocket  design with a bash guard to protect your chain from damage. Crafted...

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€63,52 - €67,55
€63,52
€63,52 - €67,55
€63,52 - €67,55
€63,52
Sold out
Primo Griffin Supersoft green handlebar grips without flange for bike handlebars
Primo Griffin Supersoft black bicycle grips without flange with textured surface for secure handlebar hold

PRIMO GRIFFIN SUPERSOFT GRIPS WITHOUT FLANGE

PRIMO
€14,11 - €14,11
€14,11
€14,11
€14,11 - €14,11
€14,11

Conquer any terrain with the Primo Griffin Supersoft Grips Without Flange! These durable grips provide a comfortable and secure hold for your handl...

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€14,11 - €14,11
€14,11
€14,11
€14,11 - €14,11
€14,11
PRIMO HD cassette hub with 9T teeth, Hobie Doan signature model in black

PRIMO HD CASSETTE HUB HOBIE DOAN SIGNATURE

PRIMO
€166,38 - €166,38
€166,38
€166,38
€166,38 - €166,38
€166,38

Teeth: 9T

€166,38 - €166,38
€166,38
€166,38
€166,38 - €166,38
€166,38

PRIMO HD PEG REPLACEMENT SLEEVE

PRIMO
€16,13 - €16,13
€16,13
€16,13
€16,13 - €16,13
€16,13

Primo HD Peg Replacement Sleeve – Keep Your Grinds SmoothExtend the life of your pegs with the Primo HD Peg Replacement Sleeve, designed for riders...

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€16,13 - €16,13
€16,13
€16,13
€16,13 - €16,13
€16,13
PRIMO ICON black bicycle handlebar bar ends with screw fasteners
Black PRIMO ICON bar ends with screw fit design

PRIMO ICON BAR ENDS

PRIMO
€20,16 - €20,16
€20,16
€20,16
€20,16 - €20,16
€20,16

€20,16 - €20,16
€20,16
€20,16
€20,16 - €20,16
€20,16

PRIMO ICON T/L STEM

PRIMO
€75,62 - €75,62
€75,62
€75,62
€75,62 - €75,62
€75,62

Primo Icon TL Stem – Strong, Wide, and Built for Today’s BarsThe Primo Icon TL Stem is engineered for riders who demand maximum bar grip and solid ...

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€75,62 - €75,62
€75,62
€75,62
€75,62 - €75,62
€75,62

PRIMO INFINITY FORK

PRIMO
€186,54 - €186,54
€186,54
€186,54
€186,54 - €186,54
€186,54

The Primo Infinity Fork is made from heat-treated 4130 chromoly, offering exceptional strength and durability through advanced welding and heat tre...

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€186,54 - €186,54
€186,54
€186,54
€186,54 - €186,54
€186,54
PRIMO Integrated Headset black and silver BMX bike component with durable construction and precision engineering for enhanced riding control and stability
PRIMO Integrated Headset with iridescent finish for durable and precise bike steering integration

PRIMO INTEGRATED HEADSET

PRIMO
€29,23 - €39,31
€29,23
€29,23 - €39,31
€29,23 - €39,31
€29,23

The Primo Integrated Headset is the ultimate choice for seamless and high-performance integration. With its advanced design and precision engineeri...

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€29,23 - €39,31
€29,23
€29,23 - €39,31
€29,23 - €39,31
€29,23
PRIMO JJ PEDALE black impact resistant nylon bike pedal with Primo logo and chromoly spindle

PRIMO JJ PEDALE

PRIMO
€23,18 - €23,18
€23,18
€23,18
€23,18 - €23,18
€23,18

JJ Palmere's signature Pedals are made of an impact resistant nylon blend featuring Primo logo end caps, unsealed bearings and chromoly spindles. S...

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€23,18 - €23,18
€23,18
€23,18
€23,18 - €23,18
€23,18
Pair of black PRIMO LOGO Grips with ribbed texture for bike handlebars providing control and comfort
Black Primo LOGO Grips with ribbed texture for enhanced bike handlebar control and comfort

PRIMO LOGO GRIPS

PRIMO
€12,10 - €12,10
€12,10
€12,10
€12,10 - €12,10
€12,10

Transform your ride with Primo LOGO Grips. These high-quality grips provide unbeatable control and comfort for fearless riders. Take your biking to...

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€12,10 - €12,10
€12,10
€12,10
€12,10 - €12,10
€12,10
PRIMO MASTER PEG 4.5” heat treated chromoly BMX peg in black designed by Primo Team Rider Yumi Tsukuda, fits 14mm and 3/8 axles, sold individually
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PRIMO MASTER PEG

PRIMO
€28,22 - €32,26
€28,22 - €32,26
€28,22
€27,89 - €32,26
€27,89 - €32,26
€27,89

4.5” long heat treated chromoly peg designed with Primo Team Rider Yumi Tsukuda. Fits both 14mm and 3/8 axles. Sold as single!

€28,22 - €32,26
€28,22 - €32,26
€28,22
€27,89 - €32,26
€27,89 - €32,26
€27,89
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PRIMO MID HEADSET

PRIMO
€32,26 - €32,26
€32,26
€32,26
€32,26 - €32,26
€32,26

  The Primo Mid Integrated Headset, includes a 15mm tall aluminium cnc machined top cap and a 45°/45° Campagnolo sealed bearings . Weight: 70gramm  

€32,26 - €32,26
€32,26
€32,26
€32,26 - €32,26
€32,26
Primo mid size bottom bracket set for BMX bike with durable construction and smooth bearings
Primo mid size bottom bracket set for BMX bikes with durable construction and smooth bearings

PRIMO MID SIZE BOTTOM BRACKET SET

PRIMO
€33,26 - €37,30
€33,26
€33,26 - €37,30
€33,26 - €37,30
€33,26

The Primo MID BB Set is the perfect addition to any BMX bike. Its durable construction and smooth bearings ensure a smooth ride, while the mid-size...

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€33,26 - €37,30
€33,26
€33,26 - €37,30
€33,26 - €37,30
€33,26
PRIMO N4 FL V2 durable black axle bolts for bike stability and strength upgrade
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PRIMO N4 FL V2 AXLE BOLTS

PRIMO
€18,14 - €18,14
€18,14
€18,14
€18,14 - €18,14
€18,14

Upgrade your bike with the high-quality Primo N4 FL V2 Axle Bolts. Made with durable materials, these axle bolts provide improved stability and str...

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€18,14 - €18,14
€18,14
€18,14
€18,14 - €18,14
€18,14
Sold out
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