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S&M - People's Store

S&M

Founded mid 1987 by friends Greg “Scott” Swingrover and Chris “Mad Dog” Moeller, S&M Bikes was created to craft BMX bikes that could handle the use and abuse the founders and their friends were dishing out.

In early 1987, a then 16-year-old “Mad Dog,” was causing a ruckus in the race scene and working as a test-rider for BMX Action Magazine. In other words, coming across plenty of products that left a lot to be desired. Swingrover, 19, was racing and dirt jumping while working at South Coast Bike Shop in Santa Ana, California. By the summer of 1987 the two decided to go into business with their own frame and fork – the K-9 D-Zine.

According to Moeller, their first offering was a mishmash of his three favorite frames at the time: “We worked from a Profile, my custom team-issued Privateer and a Robinson. It added up to a frame that could be raced well and ridden hard at the trails or on the street without falling apart. We just designed a cool bike for ourselves, gathered money and made two framesets. Our friends wanted them too, so we had 25 framesets made.”

By the fall of 1987, S&M had replaced the K-9 D-Zine with Moeller’s signature Mad Dog frame. In 1988 they went on to release the now legendary Slam Bar, and in 1989 the Dirtbike! Throughout 1989 and early 1990 as The Shield gathered a following in the BMX scene, Greg and Chris found it increasingly difficult to balance the books with their steady diet of BMX hedonism.

By the summer of 1990, Swingrover had taken a job at GT to help support his young family, and choosing to concentrate on his new career path, left S&M in Moeller’s hands. In a van loaded with guys like Dave Clymer and John Paul Rogers, Chris zig-zagged across the country living the “BMX Lifestyle” a.k.a. sleeping on people couches, drinking their beer and riding as much as possible.

For more than two decadent decades since, Moeller has steered the S&M ship through hell and high water. Crazy nights, ideas and antics aside, the goal at S&M has always been the same: to make good bikes and run things their way. With American flags and middle fingers waving in the wind, S&M will continue to sail the seas of BMX cheese until other companies make bikes as good as theirs or it’s not fun anymore. Neither of which looks likely to happen soon.

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S & M FLOOR MATT

S&M
€151,26 - €151,26
€151,26
€151,26
€151,26 - €151,26
€151,26

Protect your workspace in style with the S&M / FIT Polyvinyl Floor Mat. Measuring 91.5 × 61 cm (3' × 2'), this premium mat is made in the USA f...

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€151,26 - €151,26
€151,26
€151,26
€151,26 - €151,26
€151,26

S&M BEANIE

S&M
€36,25 - €36,25
€36,25
€36,25
€36,25 - €36,25
€36,25

Face the cold with confidence in our wind and water-resistant beanie, designed to keep you warm no matter the weather. Built with Thinsulate™ insul...

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€36,25 - €36,25
€36,25
€36,25
€36,25 - €36,25
€36,25

S&M BLOCK SOCKS

S&M
€13,06 - €13,06
€13,06
€13,06
€13,06 - €13,06
€13,06

S&M Block Socks Bring classic BMX attitude to your everyday style with the S&M Block Socks.Made from a high-quality cotton blend, these soc...

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€13,06 - €13,06
€13,06
€13,06
€13,06 - €13,06
€13,06
S&M Classic Shield 3-piece bike pad set for frame, handlebars, and stem in red, yellow, and black colors

S&M CLASSIC SHIELD PAD SET

S&M
€30,20 - €30,20
€30,20
€30,20
€30,20 - €30,20
€30,20

3-piece Pad SetPads for Frame, Handlebars and Stem

€30,20 - €30,20
€30,20
€30,20
€30,20 - €30,20
€30,20

S&M HEAVYWEIGHT FLANNEL SHIRT

S&M
€110,87 - €110,87
€110,87
€110,87
€110,87 - €110,87
€110,87

Stay warm, comfortable, and effortlessly stylish with our Extra Heavyweight Solid Flannel Shirt — embroidered in the USA and crafted from 100% cott...

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€110,87 - €110,87
€110,87
€110,87
€110,87 - €110,87
€110,87

S&M HODER GRIPS

S&M
€18,10 - €18,10
€18,10
€18,10
€18,10 - €18,10
€18,10

Mike Hoder’s signature grips are made in the USA by ODI from a Super Soft compound for the feel Mike wanted. At 31.5mm they are a little Bigger Tha...

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€18,10 - €18,10
€18,10
€18,10
€18,10 - €18,10
€18,10

S&M HODER HIGH BAR

S&M
€110,93 - €110,93
€110,93
€110,93
€110,93 - €110,93
€110,93

S&M Hoder High Bars – Ride High. Ride Hard. Go big or go home – the S&M Hoder High Bars are built for riders who send it every time. Design...

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€110,93 - €110,93
€110,93
€110,93
€110,93 - €110,93
€110,93

S&M HODER SKYHIGH 2PC HANDLEBAR MIKE HODER SIGNATURE

S&M
€100,79 - €100,79
€100,79
€100,79
€100,79 - €100,79
€100,79

The Hoder SkyHigh bars are on the way up at a 9.5″ rise. Made in the USA to Big Mike’s strongman standards and ready to take repeated abuse. Straig...

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€100,79 - €100,79
€100,79
€100,79
€100,79 - €100,79
€100,79

S&M MICRO-RIBBED SHIELD GRIPS

S&M
€14,06 - €14,06
€14,06
€14,06 - €18,10
€14,06 - €18,10
€14,06

Craig Passero’s flangeless signature grip boasts two distinct patterns, half cushy micro-ribbed shield and half sturdy triangle pattern, so you can...

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€14,06 - €14,06
€14,06
€14,06 - €18,10
€14,06 - €18,10
€14,06

S&M REYNOLDS GRIPS

S&M
€18,10 - €18,10
€18,10
€18,10
€18,10 - €18,10
€18,10

Clint Reynold’s signature grips are made in the USA by ODI from a Super Soft compound for the feel Clint wanted. Designed with a little smaller Dia...

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€18,10 - €18,10
€18,10
€18,10
€18,10 - €18,10
€18,10

S&M RIBBED BEANIE

S&M
€30,20 - €30,20
€30,20
€30,20
€30,20 - €30,20
€30,20

Stay cozy and stylish with our loosely knit beanie, crafted from 100% hypoallergenic acrylic for a soft, comfortable feel that’s gentle on the skin...

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€30,20 - €30,20
€30,20
€30,20
€30,20 - €30,20
€30,20
S&M Shield enamel pin with red, white, and yellow colors, made by American Bicycle Co.

S&M SHIELD ENAMEL PIN

S&M
€10,07 - €10,07
€10,07
€10,07
€10,07 - €10,07
€10,07

 S&M Shield Enamel Pin! Proudly made in the USA, this Pin is a must-have!

€10,07 - €10,07
€10,07
€10,07
€10,07 - €10,07
€10,07

S&M SHIELD STICKER BIG

S&M
€3,98 - €3,98
€3,98
€3,98
€3,98 - €3,98
€3,98

High Quality S&M BMX Sticker Size: 20.3 cm × 15.7 cm Quantity: 1 large sticker Design: Original S&M Bikes logo Material: Premium we...

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€3,98 - €3,98
€3,98
€3,98
€3,98 - €3,98
€3,98
S&M SHIELD medium BMX sticker 5.5cm by 4.8cm high quality red and yellow shield design

S&M SHIELD STICKER MEDIUM

S&M
€1,26 - €1,26
€1,26
€1,26
€1,26 - €1,26
€1,26

High Quality S&M BMX Sticker Quantity: 1 sticker Size: 5.5 cm × 4.8 cm Design: Original S&M Bikes Shield logo Material: Premium, we...

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€1,26 - €1,26
€1,26
€1,26
€1,26 - €1,26
€1,26
Small S&M SHIELD BMX sticker in red, yellow, and white with American Bicycle Co. logo

S&M SHIELD STICKER SMALL

S&M
€0,96 - €0,96
€0,96
€0,96
€0,96 - €0,96
€0,96

S&M Shield Sticker – Small Quantity: 1 small sticker Size: 3.7 cm × 3 cm Design: Classic S&M Bikes Shield logo Material: High-quali...

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€0,96 - €0,96
€0,96
€0,96
€0,96 - €0,96
€0,96

S&M SHREDNECK BMX STEM

S&M
€96,76 - €96,76
€96,76
€96,76 - €96,76
€96,76

S&M Redneck Stem – Refined Classic The latest evolution of the legendary S&M Redneck stem is here — shorter, sleeker, and stronger t...

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€96,76 - €96,76
€96,76
€96,76 - €96,76
€96,76

S&M SUPER HIGH HODER BAR

S&M
€115,97 - €115,97
€115,97
€115,97
€115,97 - €115,97
€115,97

S&M Hoder Super High Bars – Built Like SuperMike Ride tall. Ride strong.The S&M Hoder Super High Bars are designed for riders who want a ta...

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€115,97 - €115,97
€115,97
€115,97
€115,97 - €115,97
€115,97
Black S&M Trucker Wallet with chain, snap belt loop, multiple compartments, and American patch

S&M TRUCKER WALLET

S&M
€40,28 - €40,28
€40,28
€40,28
€40,28 - €40,28
€40,28

Snap the S&M Trucker Wallet to your belt loop for secure and quick access to your identification, credit cards, cash, and other vital documents...

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€40,28 - €40,28
€40,28
€40,28
€40,28 - €40,28
€40,28
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