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The People´s Store Sales Section features discounted premium Products including BMX Parts, Bikes, Clothing, and Shoes. Stay shredding on your bike with top-quality Gear at unbeatable Prices!

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Navy ALIVE INDUSTRY 22LOGO T-shirt with large back logo print
Navy blue ALIVE INDUSTRY 22LOGO T-shirt with small front logo and crew neck Save 25% Save %

ALIVE INDUSTRY 22LOGO T-Shirt

ALIVE INDUSTRY
€34,99
€34,99 - €34,99
€34,99
€26,24
€26,24 - €26,24
€26,24

ALIVE INDUSTRY 22LOGO T-Shirt is a t-shirt from ALIVE INDUSTRY. Check the available variants for current sizes, colors, and options.

€34,99
€34,99 - €34,99
€34,99
€26,24
€26,24 - €26,24
€26,24
Save 25% Save %
TOTAL BMX TECH 1&2 rear hub guard made of lightweight durable aluminum with a slim design for Total hubs and wheels Save 30% Save %

TOTAL BMX Tech 1&2 Rear Hubguard

TOTAL BMX
€34,99
€34,99 - €34,99
€34,99
€24,49
€24,49 - €24,49
€24,49

Hub guard for Total hubsThe Tech hub guard by Total BMX comes in a simple and slim inner design and fits with all Total hubs and wheels. It's made ...

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€34,99
€34,99 - €34,99
€34,99
€24,49
€24,49 - €24,49
€24,49
Save 30% Save %
Total BMX Techfire Cassette rear wheel with black 6066 alloy rim and rainbow spokes Save up to 30% Save %

TOTAL BMX Techfire Cassette Rear Wheel

TOTAL BMX
€359,99 - €429,99
€359,99 - €429,99
€359,99
€251,99 - €300,99
€251,99 - €300,99
€251,99

The Total BMX Techfire Cassette Rear Wheel is a Pre-Assembled Pro-Level BMX Wheel, built for Park, Street, and Dirt Riding. Featuring the Switch Dr...

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€359,99 - €429,99
€359,99 - €429,99
€359,99
€251,99 - €300,99
€251,99 - €300,99
€251,99
Save up to 30% Save %
Grey TOTAL BMX Hangover T-Shirt with chest and sleeve logo, 100% cotton short sleeve tee Save 30% Save %

TOTAL BMX Hangover T-Shirt

TOTAL BMX
€29,99
€29,99 - €29,99
€29,99
€20,99
€20,99 - €20,99
€20,99

Total Hangover t-shirt grey.IN DETAIL: 100% cotton Hangover logo screen print on the chest and sleeve

€29,99
€29,99 - €29,99
€29,99
€20,99
€20,99 - €20,99
€20,99
Save 30% Save %
Black CULT ONLY WAY OUT graphic t-shirt with white text design on front

CULT Only Way Out T-Shirt

CULT
€34,99 - €34,99
€34,99
€34,99
€34,99 - €34,99
€34,99

CULT Only Way Out T-Shirt is a t-shirt from CULT. Check the available variants for current sizes, colors, and options.

€34,99 - €34,99
€34,99
€34,99
€34,99 - €34,99
€34,99
Black Cult Domination T-shirt with white gothic text on front and small logo on back.
Black CULT DOMINATION T-SHIRT with white Gothic-style "Domination" text on front.

CULT Domination T-Shirt

CULT
€34,99 - €34,99
€34,99
€34,99
€34,99 - €34,99
€34,99

The 90's were a special time in BMX, riders were taking control of the industry, magazines and videos were getting better, basically everything fel...

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€34,99 - €34,99
€34,99
€34,99
€34,99 - €34,99
€34,99
Pair of Alienation tubeless valves with removable cores and black and silver anodized finish
Pair of ALIENATION VALVE tubeless bicycle valves with removable core and black silver anodize finish

ALIENATION Valve Tubeless Valve

ALIENATION
€26,99 - €26,99
€26,99
€26,99
€26,99 - €26,99
€26,99

American TCS AL ValveTaper design allows for optimal fit on a wide variety of rims Removable valve core for easy cleaning and uninterrupted airflow...

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€26,99 - €26,99
€26,99
€26,99
€26,99 - €26,99
€26,99
CULT BURN IT DOWN trucker cap with black mesh and white front panel featuring graphic design of burning car.

CULT Burn It Down Trucker Cap

CULT
€28,99 - €28,99
€28,99
€28,99
€28,99 - €28,99
€28,99

Enhance your style with the Cult BURN IT DOWN Trucker Cap. Featuring a trendy design, this cap is perfect for any occasion. With its breathable mat...

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€28,99 - €28,99
€28,99
€28,99
€28,99 - €28,99
€28,99
Black CULT POMBOM BEANIE with pom pom and red logo patch, warm and stylish winter accessory

CULT Pombom Beanie

CULT
€34,99 - €34,99
€34,99
€34,99
€34,99 - €34,99
€34,99

The CULT Pombom Beanie brings classic winter style with a true BMX attitude. Made from soft, warm knit fabric and finished with a bold red CULT log...

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€34,99 - €34,99
€34,99
€34,99
€34,99 - €34,99
€34,99
Black adjustable CULT SH*T Happens Cap with embroidered text design and flat brim

CULT Sh*t Happens Cap

CULT
€34,99 - €34,99
€34,99
€34,99
€34,99 - €34,99
€34,99

Introducing the Cult SH*T Happens Cap, the must-have accessory for any cult enthusiast. Made with high-quality materials, this cap is durable and c...

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€34,99 - €34,99
€34,99
€34,99
€34,99 - €34,99
€34,99
Black Cult Time Is Now trucker cap with white embroidered text and breathable mesh back
Black Cult Time Is Now trucker cap with white embroidered text and breathable mesh back

CULT Time Is Now Trucker Cap

CULT
€28,99 - €28,99
€28,99
€28,99
€28,99 - €28,99
€28,99

Experience style and comfort with the Cult Time Is Now Trucker Cap. A must-have for any fashion-forward individual, this cap features a bold and tr...

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€28,99 - €28,99
€28,99
€28,99
€28,99 - €28,99
€28,99
MISSION 410 CHAIN 1/8 inch bicycle chain with Teflon coating, master-link, and half-link for easy installation.
MISSION 410 CHAIN 1/8 inch Teflon coated bike chain with 100 links, master-link, and half-link for easy installation
Save up to 30% Save %

MISSION 410 Chain

MISSION BMX
€12,99 - €19,99
€12,99 - €19,99
€12,99
€11,19 - €13,99
€11,19 - €13,99
€11,19

The Mission 410 Chain offers a cost-effective solution with its Teflon coating and 1/8" size. It also comes equipped with a master-link and half-li...

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€12,99 - €19,99
€12,99 - €19,99
€12,99
€11,19 - €13,99
€11,19 - €13,99
€11,19
Save up to 30% Save %
Save 30% Save %

TOTAL Killabee Tires

TOTAL BMX
€64,99
€64,99 - €64,99
€64,99
€45,49
€45,49 - €45,49
€45,49

Kyle Baldock Signature Tyre – Lightweight Park BMX TyreDesigned for Park riding, the Kyle Baldock Signature Tyre features a slick, fast mid-tread d...

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€64,99
€64,99 - €64,99
€64,99
€45,49
€45,49 - €45,49
€45,49
Save 30% Save %
Save 30% Save %

ÉCLAT Pulse/Dynamic Hubguard

ÉCLAT
€29,99
€29,99 - €29,99
€29,99
€20,99
€20,99 - €20,99
€20,99

TheEclat Pulse/Dynamic Alloy Rear Hub Guardhub guards fits theEclat Dynamic cassette hubs, as well as theEclat Pulse cassette hubs. Made out of 707...

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€29,99
€29,99 - €29,99
€29,99
€20,99
€20,99 - €20,99
€20,99
Save 30% Save %
MISSION AMERICAN SIZE bottom bracket set with sealed bearings, aluminum cups, cone spacers, center tube, sprocket adapter, and washers
MISSION American size bottom bracket set with sealed bearings, aluminum cups, spacers, and washers
Save up to 30% Save %

MISSION American Size Sealed Bottom Bracket Set

MISSION BMX
€36,99 - €42,99
€36,99 - €42,99
€36,99
€30,09 - €36,99
€30,09 - €36,99
€30,09

Upgrade your BMX with the MISSION American Size Sealed Bottom Bracket Set. Smooth, durable, and easy to install, it’s perfect for all BMX riders.Fe...

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€36,99 - €42,99
€36,99 - €42,99
€36,99
€30,09 - €36,99
€30,09 - €36,99
€30,09
Save up to 30% Save %
Two round RADIO RACE authorized dealer stickers in teal and red colors
Save 35% Save %

RADIO RACE Dealer Sticker Set

RADIO RACELINE
€5,99
€5,99 - €5,99
€5,99
€3,89
€3,89 - €3,89
€3,89

RADIO RACE Dealer Sticker Set is a sticker from RADIO RACELINE. Check the available variants for current sizes, colors, and options.

€5,99
€5,99 - €5,99
€5,99
€3,89
€3,89 - €3,89
€3,89
Save 35% Save %
People's Store RACE HELIUM MINI FRAME
Black Radio Race Helium Mini Frame with forged dropout design and disc brake compatibility
Save up to 35% Save %

RACE Helium Mini Frame

RADIO RACELINE
€294,99 - €339,99
€294,99 - €339,99
€294,99
€191,74 - €220,99
€191,74 - €220,99
€191,74

The Helium Frame took the race world by storm when Radio released it almost x2 years ago. With multiple World Championship wins, the Helium Frame i...

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€294,99 - €339,99
€294,99 - €339,99
€294,99
€191,74 - €220,99
€191,74 - €220,99
€191,74
Save up to 35% Save %
People's Store RACE NEON PRO OS STEM
RACE NEON PRO OS STEM black lightweight professional-grade bicycle stem with high stiffness and durability
Save 35% Save %

RADIO Raceline Neon Pro OS Stem

RADIO RACELINE
€97,99
€97,99 - €97,99
€97,99
€63,69
€63,69 - €63,69
€63,69

The Race Neon Pro OS Stem is a professional-grade stem designed for maximum performance and durability. With its precise engineering and lightweigh...

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€97,99
€97,99 - €97,99
€97,99
€63,69
€63,69 - €63,69
€63,69
Save 35% Save %
People's Store RACELINE SEAT- & SEATPOST COMBO
RACELINE slim lightweight black bike seat and seatpost combo with nylon base and alloy post, 27.2mm diameter, 110mm length, 169g weight
Save up to 35% Save %

Raceline Seat- & Seatpost Combo

RADIO RACELINE
€46,99 - €49,99
€46,99 - €49,99
€46,99
€30,54 - €32,49
€30,54 - €32,49
€30,54

Slim lightweight race seat/post combo.SIZE: 27.2mm diameter, 110mm long seat postMATERIAL: nylon seat base, alloy seat postSYSTEM: one piece seat/p...

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€46,99 - €49,99
€46,99 - €49,99
€46,99
€30,54 - €32,49
€30,54 - €32,49
€30,54
Save up to 35% Save %
Race Quartz Pro Frame in black designed for professional racing with advanced materials and precision engineering.
Save 35% Save %

RACE Quartz Pro Frame

RADIO RACELINE
€549,99
€549,99 - €549,99
€549,99
€357,49
€357,49 - €357,49
€357,49

Expertly designed for professional racing, the Race Quartz Pro Frame offers top-of-the-line performance and durability. With its advanced materials...

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€549,99
€549,99 - €549,99
€549,99
€357,49
€357,49 - €357,49
€357,49
Save 35% Save %
Radio Race Sliding Dropout Disc System Adapter kit for Quartz bike with mounting hardware
Radio Race Sliding Dropout Disc System Adapter kit for Quartz bikes with mounting hardware
Save 35% Save %

RADIO RACE Sliding Dropout Disc System Adapter for Quartz

RADIO RACELINE
€169,99
€169,99 - €169,99
€169,99
€110,49
€110,49 - €110,49
€110,49

The Radio Race Sliding Dropout Disc System Adapter For Quartz is a versatile and durable adapter that allows for easy installation of disc brake sy...

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€169,99
€169,99 - €169,99
€169,99
€110,49
€110,49 - €110,49
€110,49
Save 35% Save %
People's Store RACE XENON EXPERT XL HANDLEBAR
RACE XENON EXPERT XL lightweight 6061-T6 alloy BMX handlebar with 6.5" rise and 22.2mm clamp in black
Save 35% Save %

RACE Xenon Expert XL Handlebar

RADIO RACELINE
€84,99
€84,99 - €84,99
€84,99
€55,24
€55,24 - €55,24
€55,24

By using custom-butted alloy tubing, we were able to design the “perfect” handlebar for the younger rider. Super lightweight and available in a cho...

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€84,99
€84,99 - €84,99
€84,99
€55,24
€55,24 - €55,24
€55,24
Save 35% Save %
People's Store RACE XENON MINI HANDLEBAR
Black Race Xenon Mini Handlebar made from lightweight 6061-T6 alloy with 3 or 4 inch rise and 22.2mm clamp diameter.
Save 35% Save %

RACE Xenon Mini Handlebar

RADIO RACELINE
€52,99
€52,99 - €52,99
€52,99
€34,44
€34,44 - €34,44
€34,44

By using custom-butted alloy tubing, we were able to design the “perfect” handlebar for the younger rider. Super lightweight and available in a cho...

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€52,99
€52,99 - €52,99
€52,99
€34,44
€34,44 - €34,44
€34,44
Save 35% Save %
People's Store FUSE DELTA SCOPE HELMET
Save 45% Save %

FUSE Delta Scope Helmet

FUSE
€48,99
€48,99 - €48,99
€48,99
€26,94
€26,94 - €26,94
€26,94

FUSE Delta Scope Helmet is a bmx helmet from FUSE. Check the available variants for current sizes, colors, and options.

€48,99
€48,99 - €48,99
€48,99
€26,94
€26,94 - €26,94
€26,94
Save 45% Save %
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