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S&M - People's Store

S&M

Founded mid 1987 by friends Greg “Scott” Swingrover and Chris “Mad Dog” Moeller, S&M Bikes was created to craft BMX bikes that could handle the use and abuse the founders and their friends were dishing out.

In early 1987, a then 16-year-old “Mad Dog,” was causing a ruckus in the race scene and working as a test-rider for BMX Action Magazine. In other words, coming across plenty of products that left a lot to be desired. Swingrover, 19, was racing and dirt jumping while working at South Coast Bike Shop in Santa Ana, California. By the summer of 1987 the two decided to go into business with their own frame and fork – the K-9 D-Zine.

According to Moeller, their first offering was a mishmash of his three favorite frames at the time: “We worked from a Profile, my custom team-issued Privateer and a Robinson. It added up to a frame that could be raced well and ridden hard at the trails or on the street without falling apart. We just designed a cool bike for ourselves, gathered money and made two framesets. Our friends wanted them too, so we had 25 framesets made.”

By the fall of 1987, S&M had replaced the K-9 D-Zine with Moeller’s signature Mad Dog frame. In 1988 they went on to release the now legendary Slam Bar, and in 1989 the Dirtbike! Throughout 1989 and early 1990 as The Shield gathered a following in the BMX scene, Greg and Chris found it increasingly difficult to balance the books with their steady diet of BMX hedonism.

By the summer of 1990, Swingrover had taken a job at GT to help support his young family, and choosing to concentrate on his new career path, left S&M in Moeller’s hands. In a van loaded with guys like Dave Clymer and John Paul Rogers, Chris zig-zagged across the country living the “BMX Lifestyle” a.k.a. sleeping on people couches, drinking their beer and riding as much as possible.

For more than two decadent decades since, Moeller has steered the S&M ship through hell and high water. Crazy nights, ideas and antics aside, the goal at S&M has always been the same: to make good bikes and run things their way. With American flags and middle fingers waving in the wind, S&M will continue to sail the seas of BMX cheese until other companies make bikes as good as theirs or it’s not fun anymore. Neither of which looks likely to happen soon.

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S&M 101 Alloy Pedals – Green
S&M 101 Alloy Pedals – Silver

S&M 101 Alloy Pedals

S&M
€44,95 - €44,95
€44,95
€44,95
€44,95 - €44,95
€44,95

S&M 101 alloy pedals: cast alloy bodies with reinforcements to prevent breakage, compact 101 mm square platforms and a mix of molded and replac...

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€44,95 - €44,95
€44,95
€44,95
€44,95 - €44,95
€44,95
S&M 12 Step Bar – Raw
S&M 12 Step Bar

S&M 12 Step Bar

S&M
€115,95 - €249,95
€115,95
€115,95 - €249,95
€115,95 - €249,95
€115,95

The S&M 12 Step: 12" rise, 32" wide, big box design and straight gauge 4130 chromoly tubing with .083" wall thickness. Dual radius bends with a...

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€115,95 - €249,95
€115,95
€115,95 - €249,95
€115,95 - €249,95
€115,95
S&M 4-piece Cruiser Bar – Chrome
S&M 4-piece Cruiser Bar – Black

S&M 4-piece Cruiser Bar

S&M
€139,95 - €215,95
€139,95
€139,95 - €215,95
€139,95 - €215,95
€139,95

These made-in-the-USA 4-piece chromoly bars pay homage to the 80s and the glory days of cruiser racing. Modern materials and timeless geometry: the...

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€139,95 - €215,95
€139,95
€139,95 - €215,95
€139,95 - €215,95
€139,95
S&M 5-pack Button Set

S&M 5-pack Button Set

S&M
€12,95 - €12,95
€12,95
€12,95
€12,95 - €12,95
€12,95

Set of five S&M buttons, 2.54 cm (1") in diameter, made in the USA. The packs are mixed differently – the picture is just an example.

€12,95 - €12,95
€12,95
€12,95
€12,95 - €12,95
€12,95
S&M 90's Pitchfork M10 x 1.25 Top Bolt
S&M 90's Pitchfork M10 x 1.25 Top Bolt

S&M 90's Pitchfork M10 x 1.25 Top Bolt

S&M
€7,95 - €7,95
€7,95
€7,95
€7,95 - €7,95
€7,95

A recently uncovered box of original S&M Pitchfork compression bolts from the 90's: back in the early days of 1 1/8" headsets, Taiwan didn't ma...

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€7,95 - €7,95
€7,95
€7,95
€7,95 - €7,95
€7,95
S&M ATF Frame – Raw
S&M ATF Frame
NEW

S&M ATF Frame

S&M
€699,95 - €699,95
€699,95
€699,95
€699,95 - €699,95
€699,95

The ATF is the base model most S&M pro signature frames started from, and the frame most S&M employees ride: a little stronger and heavier ...

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€699,95 - €699,95
€699,95
€699,95
€699,95 - €699,95
€699,95
S&M ATF XL Frame – Raw
S&M ATF XL Frame
NEW

S&M ATF XL Frame

S&M
€759,95 - €799,95
€759,95
€759,95 - €799,95
€759,95 - €799,95
€759,95

The ATF XL takes the proven S&M ATF to the next level for tall riders: taller 5" head tube, 9" standover and top tube lengths up to 22". The pe...

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€759,95 - €799,95
€759,95
€759,95 - €799,95
€759,95 - €799,95
€759,95
S&M Aussie Rules DVD
S&M Aussie Rules DVD

S&M Aussie Rules DVD

S&M
€9,95 - €9,95
€9,95
€9,95
€9,95 - €9,95
€9,95

S&M Aussie Rules DVD: Clint Reynolds, Nate Halahan and Aryei Levenson ride bowls, rails and dirt from Sydney to Canberra and back with Jon "Ter...

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€9,95 - €9,95
€9,95
€9,95
€9,95 - €9,95
€9,95
S&M Baller Basketball Jersey
S&M Baller Basketball Jersey – Black

S&M Baller Basketball Jersey

S&M
€125,95 - €125,95
€125,95
€125,95
€125,95 - €125,95
€125,95

S&M "Baller" basketball tank top jersey with four-color sublimation, made from 100% Air Control AK08 performance polyester with tough Duraknit ...

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€125,95 - €125,95
€125,95
€125,95
€125,95 - €125,95
€125,95
S&M Beanie – image 2
S&M Beanie

S&M Beanie

S&M
€35,95 - €35,95
€35,95
€35,95
€35,95 - €35,95
€35,95

Face the cold with confidence in ourwind and water-resistant beanie, designed to keep you warm no matter the weather. Built withThinsulate™ insulat...

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€35,95 - €35,95
€35,95
€35,95
€35,95 - €35,95
€35,95
S&M Big Bruiser Bar – Chrome
S&M Big Bruiser Bar – Transparent Red

S&M Big Bruiser Bar

S&M
€105,95 - €189,95
€105,95
€105,95 - €189,95
€105,95 - €189,95
€105,95

Get that retro cruiser look with modern geometry: the S&M Big Bruiser has a 7" rise and a wide 30". Made in the USA from straight gauge 4130 ch...

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€105,95 - €189,95
€105,95
€105,95 - €189,95
€105,95 - €189,95
€105,95
S&M Big Shield T-Shirt – Beige/Black
S&M Big Shield T-Shirt – Black/White
Save 35% Save %

S&M Big Shield T-Shirt

S&M
€39,95
€39,95 - €39,95
€39,95
€25,95
€25,95 - €25,95
€25,95

S&M Big Shield T-shirt made from 100% combed ring-spun cotton, preshrunk, with side seams and a printed neck label. Printed in the USA.Specific...

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€39,95
€39,95 - €39,95
€39,95
€25,95
€25,95 - €25,95
€25,95
Save 35% Save %
S&M Big Square Shield (26cm) Patch

S&M Big Square Shield (26cm) Patch

S&M
€28,95 - €28,95
€28,95
€28,95
€28,95 - €28,95
€28,95

Huge embroidered S&M Square Shield patch, 26 cm x 26 cm – perfect for the back of your denim jacket. Iron-on thanks to the heat seal backing.

€28,95 - €28,95
€28,95
€28,95
€28,95 - €28,95
€28,95
S&M Block Socks – image 2
S&M Block Socks

S&M Block Socks

S&M
€12,95 - €12,95
€12,95
€12,95
€12,95 - €12,95
€12,95

Bring classic BMX attitude to your everyday style with the S&M Block Socks.Made from a high-quality cotton blend, these socks deliver the perfe...

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€12,95 - €12,95
€12,95
€12,95
€12,95 - €12,95
€12,95
S&M Bolt Pocket T-Shirt – Beige
S&M Bolt Pocket T-Shirt – Black

S&M Bolt Pocket T-Shirt

S&M
€55,95 - €55,95
€55,95
€55,95
€55,95 - €55,95
€55,95

S&M pocket tee with the S&M bolt logo on the chest pocket and a big "Since 1987 – American Bicycle Co." print on the back.

€55,95 - €55,95
€55,95
€55,95
€55,95 - €55,95
€55,95
S&M BTM Hoder Frame – Raw
S&M BTM Hoder Frame – Black
NEW

S&M BTM Hoder Frame

S&M
€699,95 - €699,95
€699,95
€699,95
€699,95 - €699,95
€699,95

The BTM is Mike Hoder's signature frame from S&M, made in the USA.Features Mike Hoder signature frame Made in USA Specifications Top tube leng...

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€699,95 - €699,95
€699,95
€699,95
€699,95 - €699,95
€699,95
S&M BTM XL Hoder Signature Frame – Black
S&M BTM XL Hoder Signature Frame – Raw
NEW

S&M BTM XL Hoder Signature Frame

S&M
€699,95 - €699,95
€699,95
€699,95
€699,95 - €699,95
€699,95

The BTM XL is Mike Hoder's signature frame with an extra-long 5" (127 mm) head tube and a higher 9.5" standover. Made in the USA from butted Therma...

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€699,95 - €699,95
€699,95
€699,95
€699,95 - €699,95
€699,95
S&M Castillo OG Bar – Chrome
S&M Castillo OG Bar – Yellow

S&M Castillo OG Bar

S&M
€139,95 - €215,95
€139,95
€139,95 - €215,95
€139,95 - €215,95
€139,95

Brian Castillo joined S&M in '95 – for the 30th anniversary S&M re-released his signature Castillo 4-piece bar, made in the USA: bent and k...

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€139,95 - €215,95
€139,95
€139,95 - €215,95
€139,95 - €215,95
€139,95
S&M Castillo V2 Bar – Raw
S&M Castillo V2 Bar – Black

S&M Castillo V2 Bar

S&M
€159,95 - €235,95
€159,95
€159,95 - €235,95
€159,95 - €235,95
€159,95

Back in '99 Brian Castillo opened a can of worms with Moeller when the Volume Mad Dog bars went public in Road Fools 4. Twenty-five years later S&a...

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€159,95 - €235,95
€159,95
€159,95 - €235,95
€159,95 - €235,95
€159,95
S&M Chain Saw Sprocket – Olive
S&M Chain Saw Sprocket – Black

S&M Chain Saw Sprocket

S&M
€99,95 - €109,95
€99,95
€99,95 - €109,95
€99,95 - €109,95
€99,95

Full speed and full size: the S&M Chain Saw sprocket is made in the USA and ready for full pull through the woods, the hood and everything in b...

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€99,95 - €109,95
€99,95
€99,95 - €109,95
€99,95 - €109,95
€99,95
S&M Challenger Stem – Gold
S&M Challenger Stem – Black

S&M Challenger Stem

S&M
€99,95 - €109,95
€99,95
€99,95 - €109,95
€99,95 - €109,95
€99,95

The S&M Challenger is a classic top load stem – back exactly as the original. Made in the USA from 6061-T6 aluminum.Features Made in USA Top lo...

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€99,95 - €109,95
€99,95
€99,95 - €109,95
€99,95 - €109,95
€99,95
S&M Credence Bar – Dark Blue
S&M Credence Bar – Flat Black

S&M Credence Bar

S&M
€109,95 - €109,95
€109,95
€109,95
€109,95 - €109,95
€109,95

S&M Credence bar, made in the USA from 4130 chromoly: 8.7" rise, 29" wide, 3° upsweep and 11° backsweep.Features Made in USA 4130 chromoly 5/8"...

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€109,95 - €109,95
€109,95
€109,95
€109,95 - €109,95
€109,95
S&M Credence CCR Frame – Raw
S&M Credence CCR Frame – Flat Black
NEW

S&M Credence CCR Frame

S&M
€749,95 - €749,95
€749,95
€749,95
€749,95 - €749,95
€749,95

The Credence C.C.R. is Clint Reynolds' signature frame from S&M, made in the USA: integrated Campy-style head tube, Mid BB and welded-on chains...

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€749,95 - €749,95
€749,95
€749,95
€749,95 - €749,95
€749,95
S&M Credence Pool Skatedeck – Green
S&M Credence Pool Skatedeck – Black

S&M Credence Pool Skatedeck

S&M
€99,95 - €99,95
€99,95
€99,95
€99,95 - €99,95
€99,95

Limited edition S&M Credence pool skate deck, made in the USA from 100% maple: 9" wide, 32" long, 15" wheelbase and medium concave.Features Lim...

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€99,95 - €99,95
€99,95
€99,95
€99,95 - €99,95
€99,95
EU notice on the legal guarantee: Minimum two-year legal guarantee protection for goods sold in the European Union.

europa.eu/youreurope/guarantees
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