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S&M - People's Store

S&M

Founded mid 1987 by friends Greg “Scott” Swingrover and Chris “Mad Dog” Moeller, S&M Bikes was created to craft BMX bikes that could handle the use and abuse the founders and their friends were dishing out.

In early 1987, a then 16-year-old “Mad Dog,” was causing a ruckus in the race scene and working as a test-rider for BMX Action Magazine. In other words, coming across plenty of products that left a lot to be desired. Swingrover, 19, was racing and dirt jumping while working at South Coast Bike Shop in Santa Ana, California. By the summer of 1987 the two decided to go into business with their own frame and fork – the K-9 D-Zine.

According to Moeller, their first offering was a mishmash of his three favorite frames at the time: “We worked from a Profile, my custom team-issued Privateer and a Robinson. It added up to a frame that could be raced well and ridden hard at the trails or on the street without falling apart. We just designed a cool bike for ourselves, gathered money and made two framesets. Our friends wanted them too, so we had 25 framesets made.”

By the fall of 1987, S&M had replaced the K-9 D-Zine with Moeller’s signature Mad Dog frame. In 1988 they went on to release the now legendary Slam Bar, and in 1989 the Dirtbike! Throughout 1989 and early 1990 as The Shield gathered a following in the BMX scene, Greg and Chris found it increasingly difficult to balance the books with their steady diet of BMX hedonism.

By the summer of 1990, Swingrover had taken a job at GT to help support his young family, and choosing to concentrate on his new career path, left S&M in Moeller’s hands. In a van loaded with guys like Dave Clymer and John Paul Rogers, Chris zig-zagged across the country living the “BMX Lifestyle” a.k.a. sleeping on people couches, drinking their beer and riding as much as possible.

For more than two decadent decades since, Moeller has steered the S&M ship through hell and high water. Crazy nights, ideas and antics aside, the goal at S&M has always been the same: to make good bikes and run things their way. With American flags and middle fingers waving in the wind, S&M will continue to sail the seas of BMX cheese until other companies make bikes as good as theirs or it’s not fun anymore. Neither of which looks likely to happen soon.

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S&M Rambler Thru-N-Thru Frame
S&M Rambler Thru-N-Thru Frame – Blue NEW

S&M Rambler Thru-N-Thru Frame

S&M
€759,95 - €759,95
€759,95
€759,95
€759,95 - €759,95
€759,95

The S&M Rambler is the US-made trail frame built to give Nathan Halahan – and anyone else who throws a leg over one – the confidence to free th...

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€759,95 - €759,95
€759,95
€759,95
€759,95 - €759,95
€759,95
S&M Randy Brown Grips
S&M Randy Brown Grips – Black

S&M Randy Brown Grips

S&M
€15,95 - €15,95
€15,95
€15,95
€15,95 - €15,95
€15,95

Limited edition re-run of Randy Brown's signature grips, made in the USA by ODI from a Super Soft compound. At 29 mm they are slimmer than most and...

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€15,95 - €15,95
€15,95
€15,95
€15,95 - €15,95
€15,95
S&M REA Bar – Transparent Black
S&M REA Bar – Raw

S&M REA Bar

S&M
€115,95 - €125,95
€115,95
€115,95 - €125,95
€115,95 - €125,95
€115,95

Aryei Levenson's signature bar: dual-radius bends for strength up top and a narrower, slimmed-down box that makes turndowns and other tricks a trea...

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€115,95 - €125,95
€115,95
€115,95 - €125,95
€115,95 - €125,95
€115,95
S&M REA Levenson Signature Frame – Purple
S&M REA Levenson Signature Frame – Transparent Black NEW

S&M REA Levenson Signature Frame

S&M
€769,95 - €769,95
€769,95
€769,95
€769,95 - €769,95
€769,95

Mid-school disciple Aryei Levenson combines futuristic talent with mid-school style – and despite his young age he has been riding S&M for over...

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€769,95 - €769,95
€769,95
€769,95
€769,95 - €769,95
€769,95
S&M Redneck FLT Stem – Polished
S&M Redneck FLT Stem – Black

S&M Redneck FLT Stem

S&M
€119,95 - €129,95
€119,95
€119,95 - €129,95
€119,95 - €129,95
€119,95

Flatland-specific version of the S&M Redneck, one of the most popular BMX stems ever: made in the USA, only 217 g, 26 mm reach and 46 mm stack ...

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€119,95 - €129,95
€119,95
€119,95 - €129,95
€119,95 - €129,95
€119,95
S&M Retrograde Socks
S&M Retrograde Socks – White/Red
Save 33% Save %

S&M Retrograde Socks

S&M
€14,95
€14,95 - €14,95
€14,95
€9,95
€9,95 - €9,95
€9,95

S&M Retrograde socks in white/red, they fit US shoe sizes 9–11 (approx. EU 42–45).Specifications Shoe size: US 9–11 (approx. EU 42–45) Materi...

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€14,95
€14,95 - €14,95
€14,95
€9,95
€9,95 - €9,95
€9,95
Save 33% Save %
S&M Reynolds Grips – image 2
S&M Reynolds Grips black super soft BMX bike grips with medium flange and nylon plug bar ends

S&M Reynolds Grips

S&M
€16,95 - €16,95
€16,95
€16,95
€16,95 - €16,95
€16,95

Clint Reynolds signature grip from S&M, made in the USA by ODI, with smaller diameter and medium flange.Features Medium flange Nylon plug bar e...

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€16,95 - €16,95
€16,95
€16,95
€16,95 - €16,95
€16,95
S&M Ribbed Beanie – image 2
S&M Ribbed Beanie

S&M Ribbed Beanie

S&M
€29,95 - €29,95
€29,95
€29,95
€29,95 - €29,95
€29,95

Stay cozy and stylish with our loosely knit beanie, crafted from 100% hypoallergenic acrylic for a soft, comfortable feel that’s gentle on the skin...

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€29,95 - €29,95
€29,95
€29,95
€29,95 - €29,95
€29,95
S&M RideBMX Tool Wrap
S&M RideBMX Tool Wrap

S&M RideBMX Tool Wrap

S&M
€19,95 - €19,95
€19,95
€19,95
€19,95 - €19,95
€19,95

Resurfaced from the depths of the S&M warehouse: a tool wrap from the days when RideBMX was still a thing. Keeps your tools together with small...

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€19,95 - €19,95
€19,95
€19,95
€19,95 - €19,95
€19,95
S&M Sand Bar – Black
S&M Sand Bar – Raw

S&M Sand Bar

S&M
€109,95 - €125,95
€109,95
€109,95 - €125,95
€109,95 - €125,95
€109,95

Dave Krone's signature Sand Bar is built to do battle with humongous waves – the concrete kind. Surf's up! Made in the USA from straight gauge 4130...

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€109,95 - €125,95
€109,95
€109,95 - €125,95
€109,95 - €125,95
€109,95
S&M Scratch Tall Trucker Cap
S&M Scratch Tall Trucker Cap – Black

S&M Scratch Tall Trucker Cap

S&M
€28,95 - €28,95
€28,95
€28,95
€28,95 - €28,95
€28,95

S&M Scratch tall trucker cap: high-crown 5-panel foam/mesh trucker with a seamless foam front panel, two-color print, woven S&M Shield clam...

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€28,95 - €28,95
€28,95
€28,95
€28,95 - €28,95
€28,95
S&M Seat Clamp Bolt

S&M Seat Clamp Bolt

S&M
€2,95 - €2,95
€2,95
€2,95
€2,95 - €2,95
€2,95

S&M nut and bolt for integrated seat clamps: M6 x 18 bolt and M6 nut.

€2,95 - €2,95
€2,95
€2,95
€2,95 - €2,95
€2,95
S&M Seat Post Shim 27.2mm to 25.4mm

S&M Seat Post Shim 27.2mm to 25.4mm

S&M
€8,95 - €8,95
€8,95
€8,95
€8,95 - €8,95
€8,95

S&M seat post shim: fits any frame designed for 27.2 mm seat posts and reduces it to 25.4 mm. Made from aluminium, 7.6 cm long and slotted so t...

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€8,95 - €8,95
€8,95
€8,95
€8,95 - €8,95
€8,95
S&M Sharpie Shield Cuffed Beanie – Orange
S&M Sharpie Shield Cuffed Beanie – Green

S&M Sharpie Shield Cuffed Beanie

S&M
€29,95 - €29,95
€29,95
€29,95
€29,95 - €29,95
€29,95

S&M Sharpie Shield cuffed beanie: super dense knit, 100% hypoallergenic acrylic, approx. 30.5 cm (12") long uncuffed, Sharpie Shield embroidere...

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€29,95 - €29,95
€29,95
€29,95
€29,95 - €29,95
€29,95
S&M Sharpie Shield Drink Koozie
S&M Sharpie Shield Drink Koozie – Black

S&M Sharpie Shield Drink Koozie

S&M
€5,95 - €5,95
€5,95
€5,95
€5,95 - €5,95
€5,95

Keep your drinks cool with this collapsible neoprene koozie from S&M: black with a white Sharpie Shield logo printed on the front and back.

€5,95 - €5,95
€5,95
€5,95
€5,95 - €5,95
€5,95
S&M Sharpie Shield Grip Donuts
S&M Sharpie Shield Grip Donuts – Black

S&M Sharpie Shield Grip Donuts

S&M
€6,95 - €6,95
€6,95
€6,95
€6,95 - €6,95
€6,95

Pair of S&M grip donuts with Sharpie Shield logos.

€6,95 - €6,95
€6,95
€6,95
€6,95 - €6,95
€6,95
S&M Sharpie Shield Medium Die-Cut Sticker – White

S&M Sharpie Shield Medium Die-Cut Sticker

S&M
€1,29 - €1,29
€1,29
€1,29
€1,29 - €1,29
€1,29

Die-cut S&M Sharpie Shield sticker in white, 5.5 cm x 4.8 cm.

€1,29 - €1,29
€1,29
€1,29
€1,29 - €1,29
€1,29
S&M Sharpie Shield Medium Die-Cut Sticker Black – Black

S&M Sharpie Shield Medium Die-Cut Sticker Black

S&M
€1,29 - €1,29
€1,29
€1,29
€1,29 - €1,29
€1,29

Die-cut S&M Sharpie Shield sticker in black, approx. 5.5 cm x 4.8 cm.

€1,29 - €1,29
€1,29
€1,29
€1,29 - €1,29
€1,29
S&M Sharpie Shield Medium Sticker 100 Pack
S&M Sharpie Shield Medium Sticker 100 Pack

S&M Sharpie Shield Medium Sticker 100 Pack

S&M
€95,95 - €95,95
€95,95
€95,95
€95,95 - €95,95
€95,95

Pack of 100 die-cut S&M Sharpie Shield stickers, approx. 5.5 cm x 4.8 cm each.

€95,95 - €95,95
€95,95
€95,95
€95,95 - €95,95
€95,95
S&M Sharpie Shield Small Die-Cut Sticker

S&M Sharpie Shield Small Die-Cut Sticker

S&M
€1,19 - €1,19
€1,19
€1,19
€1,19 - €1,19
€1,19

S&M Sharpie Shield die-cut sticker, small: approx. 3.8 cm (1.5").

€1,19 - €1,19
€1,19
€1,19
€1,19 - €1,19
€1,19
S&M Sharpie Shield Small Sticker 100 Pack

S&M Sharpie Shield Small Sticker 100 Pack

S&M
€85,95 - €85,95
€85,95
€85,95
€85,95 - €85,95
€85,95

Pack of 100 die-cut S&M Sharpie Shield stickers, approx. 3.8 cm (1.5") each.

€85,95 - €85,95
€85,95
€85,95
€85,95 - €85,95
€85,95
S&M Shield Headtube Badge

S&M Shield Headtube Badge

S&M
€21,95 - €21,95
€21,95
€21,95
€21,95 - €21,95
€21,95

S&M Shield headtube badge for your frame.

€21,95 - €21,95
€21,95
€21,95
€21,95 - €21,95
€21,95
S&M Shield Patch

S&M Shield Patch

S&M
€4,95 - €4,95
€4,95
€4,95
€4,95 - €4,95
€4,95

Embroidered S&M Shield patch with heat seal backing, 5.5 cm x 4.8 cm.

€4,95 - €4,95
€4,95
€4,95
€4,95 - €4,95
€4,95
S&M Shield Railed Seat
S&M Shield Railed Seat – Black Kevlar

S&M Shield Railed Seat

S&M
€59,95 - €59,95
€59,95
€59,95
€59,95 - €59,95
€59,95

Railed BMX seat from S&M with hollow 8 mm chromoly rails, light padding and an embossed Shield logo.Features Hollow 8 mm chromoly rails Light p...

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€59,95 - €59,95
€59,95
€59,95
€59,95 - €59,95
€59,95
EU notice on the legal guarantee: Minimum two-year legal guarantee protection for goods sold in the European Union.

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