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S&M - People's Store

S&M

Founded mid 1987 by friends Greg “Scott” Swingrover and Chris “Mad Dog” Moeller, S&M Bikes was created to craft BMX bikes that could handle the use and abuse the founders and their friends were dishing out.

In early 1987, a then 16-year-old “Mad Dog,” was causing a ruckus in the race scene and working as a test-rider for BMX Action Magazine. In other words, coming across plenty of products that left a lot to be desired. Swingrover, 19, was racing and dirt jumping while working at South Coast Bike Shop in Santa Ana, California. By the summer of 1987 the two decided to go into business with their own frame and fork – the K-9 D-Zine.

According to Moeller, their first offering was a mishmash of his three favorite frames at the time: “We worked from a Profile, my custom team-issued Privateer and a Robinson. It added up to a frame that could be raced well and ridden hard at the trails or on the street without falling apart. We just designed a cool bike for ourselves, gathered money and made two framesets. Our friends wanted them too, so we had 25 framesets made.”

By the fall of 1987, S&M had replaced the K-9 D-Zine with Moeller’s signature Mad Dog frame. In 1988 they went on to release the now legendary Slam Bar, and in 1989 the Dirtbike! Throughout 1989 and early 1990 as The Shield gathered a following in the BMX scene, Greg and Chris found it increasingly difficult to balance the books with their steady diet of BMX hedonism.

By the summer of 1990, Swingrover had taken a job at GT to help support his young family, and choosing to concentrate on his new career path, left S&M in Moeller’s hands. In a van loaded with guys like Dave Clymer and John Paul Rogers, Chris zig-zagged across the country living the “BMX Lifestyle” a.k.a. sleeping on people couches, drinking their beer and riding as much as possible.

For more than two decadent decades since, Moeller has steered the S&M ship through hell and high water. Crazy nights, ideas and antics aside, the goal at S&M has always been the same: to make good bikes and run things their way. With American flags and middle fingers waving in the wind, S&M will continue to sail the seas of BMX cheese until other companies make bikes as good as theirs or it’s not fun anymore. Neither of which looks likely to happen soon.

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S&M L.A.M.F. Jason Ball Signature Frame – Transparent Dark Red
S&M L.A.M.F. Jason Ball Signature Frame NEW

S&M L.A.M.F. Jason Ball Signature Frame

S&M
€769,95 - €769,95
€769,95
€769,95
€769,95 - €769,95
€769,95

Jason "Timmy" Ball is about as S&M as it gets: the Colorado-raised racer turned dirt jumper showed up at the Sheep Hills in '93 and never left ...

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€769,95 - €769,95
€769,95
€769,95
€769,95 - €769,95
€769,95
S&M L.A.M.F. T-Shirt – Black

S&M L.A.M.F. T-Shirt

S&M
€44,95 - €44,95
€44,95
€44,95
€44,95 - €44,95
€44,95

Jason Ball signature T-shirt from S&M with front and back print, made from 100% cotton (Gildan 5000 Heavy, 150 g / 5.3 oz). Printed in the USA....

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€44,95 - €44,95
€44,95
€44,95
€44,95 - €44,95
€44,95
S&M Linear Brake Cable – Green
S&M Linear Brake Cable – Black

S&M Linear Brake Cable

S&M
€14,95 - €14,95
€14,95
€14,95
€14,95 - €14,95
€14,95

Pre-stretched S&M Linear brake cable with Teflon-coated housing for an extra smooth feel. 55" (1397 mm) long.Features Pre-stretched cable Teflo...

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€14,95 - €14,95
€14,95
€14,95
€14,95 - €14,95
€14,95
S&M Logo Grips – Orange
S&M Logo Grips

S&M Logo Grips

S&M
€13,95 - €13,95
€13,95
€13,95
€13,95 - €13,95
€13,95

Dual-ply grips from S&M: medium length, small diameter and a shallow diamond pattern for comfort, with a large Shield logo on the flange. Plast...

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€13,95 - €13,95
€13,95
€13,95
€13,95 - €13,95
€13,95
S&M Long Johnson Pivotal Seatpost – Polished
S&M Long Johnson Pivotal Seatpost

S&M Long Johnson Pivotal Seatpost

S&M
€55,95 - €55,95
€55,95
€55,95
€55,95 - €55,95
€55,95

Long pivotal seat post from S&M with laser-etched Sharpie Shield logos, 320 mm long, in 25.4 mm (BMX standard) or 27.2 mm.FeaturesLaser-etched ...

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€55,95 - €55,95
€55,95
€55,95
€55,95 - €55,95
€55,95
S&M Long Johnson Stealth Pivotal Seatpost 25.4mm – Black
S&M Long Johnson Stealth Pivotal Seatpost 25.4mm

S&M Long Johnson Stealth Pivotal Seatpost 25.4mm

S&M
€59,95 - €59,95
€59,95
€59,95
€59,95 - €59,95
€59,95

Long pivotal seat post from S&M with laser-etched Sharpie Shield logos: 25.4 mm diameter and 320 mm long.FeaturesLaser-etched Sharpie Shield lo...

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€59,95 - €59,95
€59,95
€59,95
€59,95 - €59,95
€59,95
S&M Long Johnson Stealth Pivotal Seatpost 27.2mm – Black
S&M Long Johnson Stealth Pivotal Seatpost 27.2mm

S&M Long Johnson Stealth Pivotal Seatpost 27.2mm

S&M
€59,95 - €59,95
€59,95
€59,95
€59,95 - €59,95
€59,95

S&M Long Johnson Stealth Pivotal seat post in 27.2 mm: 320 mm long, 194 g, with laser-etched Sharpie Shield logos. Only fits Stealth Pivotal se...

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€59,95 - €59,95
€59,95
€59,95
€59,95 - €59,95
€59,95
S&M Mad Dog 990 Frame – Green
S&M Mad Dog 990 Frame – Raw
NEW

S&M Mad Dog 990 Frame

S&M
€749,95 - €749,95
€749,95
€749,95
€749,95 - €749,95
€749,95

The 990 version of the reincarnated Chris "Mad Dog" Moeller frame: instead of a disc mount it has U-brake mounts on the chainstays. Tall standover,...

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€749,95 - €749,95
€749,95
€749,95
€749,95 - €749,95
€749,95
S&M Mad Dog Frame – Black
S&M Mad Dog Frame
NEW

S&M Mad Dog Frame

S&M
€749,95 - €749,95
€749,95
€749,95
€749,95 - €749,95
€749,95

Throw a dog a wishbone – and a disc brake: with a tall standover but still light (2.22 kg), the reincarnated Chris "Mad Dog" Moeller frame is built...

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€749,95 - €749,95
€749,95
€749,95
€749,95 - €749,95
€749,95
S&M Mad Dog T-Shirt – Black

S&M Mad Dog T-Shirt

S&M
€45,95 - €45,95
€45,95
€45,95
€45,95 - €45,95
€45,95

S&M Mad Dog T-shirt with front and back print: regular fit, mid weight (150 g / 5.3 oz), 100% combed cotton. Printed in the USA.Specifications ...

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€45,95 - €45,95
€45,95
€45,95
€45,95 - €45,95
€45,95
S&M Mainline Folding Tire 26" – Black

S&M Mainline Folding Tire 26"

S&M
€69,95 - €69,95
€69,95
€69,95
€69,95 - €69,95
€69,95

The Mainline is S&M's most popular trails tire – previously only available in 20" and 22", now also in 26" x 2.4" with a folding Kevlar bead to...

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€69,95 - €69,95
€69,95
€69,95
€69,95 - €69,95
€69,95
S&M Mainline Tire 20" – Black

S&M Mainline Tire 20"

S&M
€42,95 - €42,95
€42,95
€42,95
€42,95 - €42,95
€42,95

The Mainline is S&M's trail tire for 20" wheels: wire bead, mid-weight high-pressure casing and a directional tread whose center knobs have a V...

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€42,95 - €42,95
€42,95
€42,95
€42,95 - €42,95
€42,95
S&M Mainline Tire 22" – Black

S&M Mainline Tire 22"

S&M
€49,95 - €49,95
€49,95
€49,95
€49,95 - €49,95
€49,95

The Mainline is S&M's trail tire for 22" wheels: wire bead, mid-weight high-pressure casing and a directional tread whose center knobs have a V...

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€49,95 - €49,95
€49,95
€49,95
€49,95 - €49,95
€49,95
S&M Medium Shield Sticker 100 Pack – Black/White
S&M Medium Shield Sticker 100 Pack

S&M Medium Shield Sticker 100 Pack

S&M
€45,95 - €45,95
€45,95
€45,95
€45,95 - €45,95
€45,95

Pack of 100 S&M Medium Shield stickers, approx. 5.5 cm x 4.8 cm each.

€45,95 - €45,95
€45,95
€45,95
€45,95 - €45,95
€45,95
S&M Micro-Ribbed Shield Grips – image 2
Pair of black S&M MICRO-RIBBED SHIELD flangeless bicycle grips with dual textured patterns and nylon plug bar ends.

S&M Micro-Ribbed Shield Grips

S&M
€13,95 - €13,95
€13,95
€13,95 - €13,95
€13,95

Craig Passero signature flangeless grip from S&M with half micro-ribbed and half triangle pattern. Made in the USA by ODI.Features Two patterns...

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€13,95 - €13,95
€13,95
€13,95 - €13,95
€13,95
S&M Mid BB Bearings
S&M Mid BB Bearings – Black

S&M Mid BB Bearings

S&M
€35,95 - €45,95
€35,95
€35,95 - €45,95
€35,95 - €45,95
€35,95

Mid bottom bracket from S&M, including spacers and dust caps.FeaturesIncl. spacers and dust caps

€35,95 - €45,95
€35,95
€35,95 - €45,95
€35,95 - €45,95
€35,95
S&M Mid School Guard Sprocket – Flat Black
S&M Mid School Guard Sprocket

S&M Mid School Guard Sprocket

S&M
€109,95 - €119,95
€109,95
€109,95 - €119,95
€109,95 - €119,95
€109,95

This S&M guard sprocket first appeared in the 2005 catalog as the "Bashguard Sprocket". When S&M pro Aryei Levenson started riding a used 3...

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€109,95 - €119,95
€109,95
€109,95 - €119,95
€109,95 - €119,95
€109,95
S&M Milo T-Shirt – Yellow
Save 25% Save %

S&M Milo T-Shirt

S&M
€39,95
€39,95 - €39,95
€39,95
€29,95
€29,95 - €29,95
€29,95

S&M Milo T-shirt with front print, made from 100% ring-spun cotton (128 g / 4.5 oz), preshrunk. Printed in California, USA.Specifications Weig...

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€39,95
€39,95 - €39,95
€39,95
€29,95
€29,95 - €29,95
€29,95
Save 25% Save %
S&M Motoman Sprocket – Black
S&M Motoman Sprocket – Polished

S&M Motoman Sprocket

S&M
€109,95 - €129,95
€109,95
€109,95 - €129,95
€109,95 - €129,95
€109,95

The S&M Motoman sprocket is inspired by the classic Motomag wheel – vintage look, modern S&M American quality. CNC-machined from 6061-T6 al...

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€109,95 - €129,95
€109,95
€109,95 - €129,95
€109,95 - €129,95
€109,95
S&M No Exit Bar – Transparent Gold
S&M No Exit Bar – Flat Black

S&M No Exit Bar

S&M
€99,95 - €115,95
€99,95
€99,95 - €115,95
€99,95 - €115,95
€99,95

Chris Childs' signature bar pairs tried and true angles with classic S&M tubing for strength. With a slightly narrower box than the Hoder High ...

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€99,95 - €115,95
€99,95
€99,95 - €115,95
€99,95 - €115,95
€99,95
S&M OG Slam Bar – Yellow
S&M OG Slam Bar – Chrome

S&M OG Slam Bar

S&M
€105,95 - €189,95
€105,95
€105,95 - €189,95
€105,95 - €189,95
€105,95

Time for a happy dance: S&M brought back the classic Slam bar – the OG Slam. Made in the USA from straight gauge 4130 chromoly with 8" rise, 28...

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€105,95 - €189,95
€105,95
€105,95 - €189,95
€105,95 - €189,95
€105,95
S&M Old Flames T-Shirt – Black
S&M Old Flames T-Shirt – Dark Blue

S&M Old Flames T-Shirt

S&M
€39,95 - €47,95
€39,95
€39,95 - €47,95
€39,95 - €47,95
€39,95

Can't stop the re-pop! Aryei Levenson is a new-school S&M rider with mid-school style who always draws from the past to shape the future – and ...

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€39,95 - €47,95
€39,95
€39,95 - €47,95
€39,95 - €47,95
€39,95
S&M Old School Layback Seatpost – Chrome

S&M Old School Layback Seatpost

S&M
€82,95 - €82,95
€82,95
€82,95
€82,95 - €82,95
€82,95

Chrome-plated old school layback seat post from S&M: 7/8" diameter, 14" long, with 1" of knurling for seat guts and roll-marked "S&M BIKES"...

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€82,95 - €82,95
€82,95
€82,95
€82,95 - €82,95
€82,95
S&M Old School Seatpost – Chrome

S&M Old School Seatpost

S&M
€69,95 - €69,95
€69,95
€69,95
€69,95 - €69,95
€69,95

Chrome-plated old school seat post from S&M: 7/8" diameter, 14" long, with 1" of knurling for seat guts and the roll-marked lettering "S&M ...

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€69,95 - €69,95
€69,95
€69,95
€69,95 - €69,95
€69,95
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