S&M
Founded mid 1987 by friends Greg “Scott” Swingrover and Chris “Mad Dog” Moeller, S&M Bikes was created to craft BMX bikes that could handle the use and abuse the founders and their friends were dishing out.
In early 1987, a then 16-year-old “Mad Dog,” was causing a ruckus in the race scene and working as a test-rider for BMX Action Magazine. In other words, coming across plenty of products that left a lot to be desired. Swingrover, 19, was racing and dirt jumping while working at South Coast Bike Shop in Santa Ana, California. By the summer of 1987 the two decided to go into business with their own frame and fork – the K-9 D-Zine.
According to Moeller, their first offering was a mishmash of his three favorite frames at the time: “We worked from a Profile, my custom team-issued Privateer and a Robinson. It added up to a frame that could be raced well and ridden hard at the trails or on the street without falling apart. We just designed a cool bike for ourselves, gathered money and made two framesets. Our friends wanted them too, so we had 25 framesets made.”
By the fall of 1987, S&M had replaced the K-9 D-Zine with Moeller’s signature Mad Dog frame. In 1988 they went on to release the now legendary Slam Bar, and in 1989 the Dirtbike! Throughout 1989 and early 1990 as The Shield gathered a following in the BMX scene, Greg and Chris found it increasingly difficult to balance the books with their steady diet of BMX hedonism.
By the summer of 1990, Swingrover had taken a job at GT to help support his young family, and choosing to concentrate on his new career path, left S&M in Moeller’s hands. In a van loaded with guys like Dave Clymer and John Paul Rogers, Chris zig-zagged across the country living the “BMX Lifestyle” a.k.a. sleeping on people couches, drinking their beer and riding as much as possible.
For more than two decadent decades since, Moeller has steered the S&M ship through hell and high water. Crazy nights, ideas and antics aside, the goal at S&M has always been the same: to make good bikes and run things their way. With American flags and middle fingers waving in the wind, S&M will continue to sail the seas of BMX cheese until other companies make bikes as good as theirs or it’s not fun anymore. Neither of which looks likely to happen soon.
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S&M Credence XL Bar
S&MThe Credence XL is a BMX bar from S&M with 9.25" rise and 30" width, made in the USA from 4130 chromoly.Features Made in USA 4130 chromoly Spec...
View full detailsS&M Cruiser Slam Bar 5.75"
S&MHigh class for the cruiser class: the S&M Cruiser Slam brings classic specs and the Slam bar feel to the big-wheeler set. 100% chromoly, made i...
View full detailsS&M Dense Cuffed Beanie
S&MS&M Dense cuffed beanie: super dense knit, 100% hypoallergenic acrylic, approx. 30.5 cm (12") long uncuffed, with a Square Shield patch sewn on...
View full detailsS&M Department Beanie
S&MS&M Department beanie: super dense knit, 100% hypoallergenic acrylic, approx. 20.5 cm (8") long, with a Department of Biking patch sewn on in t...
View full detailsS&M Department of Biking Patch
S&MEmbroidered S&M Department of Biking patch with heat seal backing, 4.8 cm x 4.8 cm.
S&M Devil Letters T-Shirt
S&MCan't stop the re-pop! Aryei Levenson is a new-school S&M rider with mid-school style who always draws from the past to shape the future – and ...
View full detailsS&M Eagle M T-Shirt
S&MS&M Eagle M T-shirt made from 100% combed ring-spun cotton, preshrunk, with side seams and a printed neck label. Printed in the USA.Specificati...
View full detailsS&M Elevenz Bar
S&MThe S&M Elevenz is a tall BMX bar with 11" rise and 30" width, made in the USA from 4130 chromoly.Features Made in USA 4130 chromoly Specificat...
View full detailsS&M Enduro V2 Stem
S&MThe S&M Enduro V.2 is a strong, clean top load stem with 34 mm rise and a counterbore for the fork top cap. It has a thick single cap, less ext...
View full detailsS&M Euro BB Bearings
S&MEuro bottom bracket from S&M for 19 mm spindles with 4 sealed cartridge bearings and threaded aluminum bearing cups.Features 4 sealed cartridge...
View full detailsS&M Fastpitch Fork
S&MS&M Fastpitch fork with 13 mm offset: 4Q baked post-weld heat treatment, double butted 4130 chromoly legs and laser-cut 3/8" (10 mm) dropouts.F...
View full detailsS&M Fat Pivotal Seat
S&MS&M fat pivotal seat: fat padding on a fat base with hollow bolt and a Camo Shield Wrap cover with S&M Shield patch. Fits pivotal seat post...
View full detailsS&M Five Shield Hooded Sweater
S&MCozy S&M Five Shield hoodie made from 100% cotton.Specifications Material: 100% cotton
S&M Floor Matt
S&MProtect your workspace in style with the S&M / FIT Polyvinyl Floor Mat. Measuring 91.5 × 61 cm (3' × 2'), this premium mat is made in the USA f...
View full detailsS&M Fuel The Fire Drink Koozie
S&MCollapsible neoprene koozie from S&M, printed in the USA: camo with a three-color S&M Fuel The Fire logo on both sides – folds up to fit in...
View full detailsS&M Ganja Grips
S&MS&M Ganja grips: soft yet durable, with a repeating leaf design. Bar plugs included.Specifications Diameter: 32 mm Length: 140 mm
S&M Gold Medal Patch
S&MEmbroidered S&M Gold Medal patch with heat seal backing, 7.6 cm x 3.8 cm.
S&M GoRing Guard Sprocket
S&MUK team shredder Nathan Goring sketched this guard sprocket with four Shields and four matching mounting positions – the stylish and durable S&...
View full detailsS&M Grand Slam Bar
S&MS&M Grand Slam bar, made in the USA from straight gauge 4130 chromoly: 8.25" rise, 29" wide, 1.5° upsweep and 11° backsweep.Features Made in US...
View full detailsS&M Heavyweight Flannel Shirt
S&MStay warm, comfortable, and effortlessly stylish with our Extra Heavyweight Solid Flannel Shirt—embroidered in the USA and crafted from 100% cotton...
View full detailsS&M Hoder BTM Pedals
S&MMike Hoder's signature pedals from S&M: large, thin body made from a durable nylon/fiberglass blend, multidirectional concave and a micro-knurl...
View full detailsS&M Hoder Grips
S&MMike Hoder signature grip from S&M, made in the USA by ODI in a super soft compound.Features Larger diameter for cushioning Made by ODI in the ...
View full detailsS&M Hoder High Bar
S&MMike Hoder's taller signature bar from S&M, made in the USA from straight-gauge 4130 chromoly with dual-radius bends and a large box design.Fea...
View full detailsS&M Intrikat Bar
S&MThe S&M Intrikat was designed with flatlanders in mind but is a great all-round bar: tall rise for more leverage with fewer spacers, tight bend...
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