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Our Brands - People's Store

OUR BRANDS

Our Online Store is the Place to be for the best BMX & MTB (Dirtjump/Slopstyle) Brands in the Business! We've got well-established Suppliers with a long History in BMX Freestyle / BMX Racing. We carry the hottest MTB Dirt and Slopestyle Brands. The People's Store BMX Retail Shop & Mailorder has one of the largest Selection of BMX-specific Brands and Products in Europe!

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PRIMO Mid Size Bottom Bracket Set

PRIMO
Original price €32,99 - Original price €36,99
Original price €32,99
€32,99 - €36,99
€32,99 - €36,99
Current price €32,99

The Primo MID BB Set is the perfect addition to any BMX bike. Its durable construction and smooth bearings ensure a smooth ride, while the mid-size...

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Original price €32,99 - Original price €36,99
Original price €32,99
€32,99 - €36,99
€32,99 - €36,99
Current price €32,99

PRIMO N4 Fl V2 Front Hub Cones

PRIMO
Original price €17,99 - Original price €17,99
Original price €17,99
€17,99
€17,99 - €17,99
Current price €17,99

PRIMO N4 Fl V2 Front Hub Cones is a bmx hub spare part from PRIMO. Check the available variants for current sizes, colors, and options.

Original price €17,99 - Original price €17,99
Original price €17,99
€17,99
€17,99 - €17,99
Current price €17,99

PRIMO Omniguard Replacement Sprocket Guard

PRIMO
Original price €13,99 - Original price €15,99
Original price €13,99
€13,99 - €15,99
€13,99 - €15,99
Current price €13,99

Upgrade your bike's protection with the Primo Omniguard Replacement Sprocket Guard. Made with premium materials, this guard provides 100% coverage ...

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Original price €13,99 - Original price €15,99
Original price €13,99
€13,99 - €15,99
€13,99 - €15,99
Current price €13,99

PRIMO Omniguard Sprocket

PRIMO
Original price €44,99 - Original price €44,99
Original price €44,99
€44,99
€44,99 - €44,99
Current price €44,99

The PRIMO OMNIGUARD SPROCKET is a lightweight, durable aluminium sprocket with a replaceable bolt on nylon guard. It protects your sprocket during ...

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Original price €44,99 - Original price €44,99
Original price €44,99
€44,99
€44,99 - €44,99
Current price €44,99

PRIMO Oss Peg

PRIMO
Original price €29,99 - Original price €29,99
Original price €29,99
€29,99
€29,99 - €29,99
Current price €29,99

The Binary PL x OSS peg features a lightweight alloy core with a custom composite Nylon sleeve outer shell to reduce friction while sliding. (Sold ...

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Original price €29,99 - Original price €29,99
Original price €29,99
€29,99
€29,99 - €29,99
Current price €29,99

PRIMO Pivotal Seatpost

PRIMO
Original price €30,99 - Original price €39,99
Original price €30,99
€30,99 - €39,99
€30,99 - €39,99
Current price €30,99

The Primo BMX Pivotal Seatpost is made ofCNC machined 6061-T6 aluminum. It allows you to attach a Pivotal System Saddle with one bolt from the top.

Original price €30,99 - Original price €39,99
Original price €30,99
€30,99 - €39,99
€30,99 - €39,99
Current price €30,99

PRIMO Rebar 2PC Handlebar Craig Passero Signature

PRIMO
Original price €84,99 - Original price €104,99
Original price €84,99
€84,99 - €104,99
€84,99 - €104,99
Current price €84,99

Upgrade your bike with the Primo Rebar 2pc Handlebar Craig Passero Signature. Made with high-quality materials and featuring a unique design, this ...

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Original price €84,99 - Original price €104,99
Original price €84,99
€84,99 - €104,99
€84,99 - €104,99
Current price €84,99

PRIMO Solid Sprocket

PRIMO
Original price €32,99 - Original price €32,99
Original price €32,99
€32,99
€32,99 - €32,99
Current price €32,99

Primo Solid Sprocket – Simple, Strong, and Built to LastThePrimo Solid Sprocketis designed with one purpose in mind: unmatched strength. Featuring ...

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Original price €32,99 - Original price €32,99
Original price €32,99
€32,99
€32,99 - €32,99
Current price €32,99

PRIMO Sticker Set - Two Sheets

PRIMO
Original price €8,99 - Original price €8,99
Original price €8,99
€8,99
€8,99 - €8,99
Current price €8,99

The officialPrimo BMX Sticker Packincludes2 sheets of durable vinyl decalsfeaturing classic Primo logos and designs. Perfect for customizing your B...

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Original price €8,99 - Original price €8,99
Original price €8,99
€8,99
€8,99 - €8,99
Current price €8,99

PRIMO Supertenderizer PC Pedal

PRIMO
Original price €22,99 - Original price €22,99
Original price €22,99
€22,99
€22,99 - €22,99
Current price €22,99

This is the plastic PC (Nylon-Fibreglas) Version ofPrimo'sclassicSuper-TenderizerPedal. It has a knurled nylon composite Pedalbody, a large and con...

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Original price €22,99 - Original price €22,99
Original price €22,99
€22,99
€22,99 - €22,99
Current price €22,99

PRIMO Vs 7005 Rim

PRIMO
Original price €89,99 - Original price €104,99
Original price €89,99
€89,99 - €104,99
€89,99 - €104,99
Current price €89,99

VS 7005 Rim – Durable BMX Double-Walled RimUpgrade your BMX Wheelset with the VS 7005 Rim, engineered for Strength and Longevity. Made from 7005 Al...

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Original price €89,99 - Original price €104,99
Original price €89,99
€89,99 - €104,99
€89,99 - €104,99
Current price €89,99

PRIMO Vs Freemix Freecoaster Rear Wheel

PRIMO
Original price €349,99 - Original price €349,99
Original price €349,99
€349,99
€349,99 - €349,99
Current price €349,99

incl. DS & NDS Guards

Original price €349,99 - Original price €349,99
Original price €349,99
€349,99
€349,99 - €349,99
Current price €349,99

PRIMO Vsxl+ Rim

PRIMO
Original price €94,99 - Original price €94,99
Original price €94,99
€94,99
€94,99 - €94,99
Current price €94,99

A beefed-up version of Primo's proven VS rim. Double-wall construction with a welded seam. Cross-laced spoke pattern and V-shaped internal I-beam f...

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Original price €94,99 - Original price €94,99
Original price €94,99
€94,99
€94,99 - €94,99
Current price €94,99

PRIMO Yumi Pivotal Seat

PRIMO
Original price €47,99 - Original price €47,99
Original price €47,99
€47,99
€47,99 - €47,99
Current price €47,99

The Primo BMX YUMI Pivotal Seat is the signature seat of Yumi Tsukuda, with a mid-padded design and covered with a durable Kevlar material.Please n...

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Original price €47,99 - Original price €47,99
Original price €47,99
€47,99
€47,99 - €47,99
Current price €47,99

PRIMO Zia Sprocket Nate Richter Signature

PRIMO
Original price €35,99 - Original price €35,99
Original price €35,99
€35,99
€35,99 - €35,99
Current price €35,99

The Primo Zia Sprocket is the signature sprocket for Nate Richter, crafted from 5 mm thick 6061-T6 Aluminium for strength and durability. Fully CNC...

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Original price €35,99 - Original price €35,99
Original price €35,99
€35,99
€35,99 - €35,99
Current price €35,99

RACE Helium Mini Frame

RADIO RACELINE
Original price €294,99 - Original price €339,99
Original price €294,99
€294,99 - €339,99
€294,99 - €339,99
Current price €294,99

The Helium Frame took the race world by storm when Radio released it almost x2 years ago. With multiple World Championship wins, the Helium Frame i...

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Original price €294,99 - Original price €339,99
Original price €294,99
€294,99 - €339,99
€294,99 - €339,99
Current price €294,99

RACE Quartz Pro Frame

RADIO RACELINE
Original price €549,99 - Original price €549,99
Original price €549,99
€549,99
€549,99 - €549,99
Current price €549,99

Expertly designed for professional racing, the Race Quartz Pro Frame offers top-of-the-line performance and durability. With its advanced materials...

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Original price €549,99 - Original price €549,99
Original price €549,99
€549,99
€549,99 - €549,99
Current price €549,99

RACE Xenon Expert XL Handlebar

RADIO RACELINE
Original price €84,99 - Original price €84,99
Original price €84,99
€84,99
€84,99 - €84,99
Current price €84,99

By using custom-butted alloy tubing, we were able to design the “perfect” handlebar for the younger rider. Super lightweight and available in a cho...

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Original price €84,99 - Original price €84,99
Original price €84,99
€84,99
€84,99 - €84,99
Current price €84,99

RACE Xenon Mini Handlebar

RADIO RACELINE
Original price €52,99 - Original price €52,99
Original price €52,99
€52,99
€52,99 - €52,99
Current price €52,99

By using custom-butted alloy tubing, we were able to design the “perfect” handlebar for the younger rider. Super lightweight and available in a cho...

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Original price €52,99 - Original price €52,99
Original price €52,99
€52,99
€52,99 - €52,99
Current price €52,99

Raceline Seat- & Seatpost Combo

RADIO RACELINE
Original price €46,99 - Original price €49,99
Original price €46,99
€46,99 - €49,99
€46,99 - €49,99
Current price €46,99

Slim lightweight race seat/post combo.SIZE: 27.2mm diameter, 110mm long seat postMATERIAL: nylon seat base, alloy seat postSYSTEM: one piece seat/p...

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Original price €46,99 - Original price €49,99
Original price €46,99
€46,99 - €49,99
€46,99 - €49,99
Current price €46,99

RADIO AEON Brake Lever

RADIO
Original price €19,99 - Original price €19,99
Original price €19,99
€19,99
€19,99 - €19,99
Current price €19,99

Designed to work with the Aeon MTB rotor system. Slim BMX style brake lever, compatible with mechanical style disc brakes. Slim lever with hinge an...

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Original price €19,99 - Original price €19,99
Original price €19,99
€19,99
€19,99 - €19,99
Current price €19,99

RADIO AEON Gyro Dual Upper Cable

RADIO
Original price €15,99 - Original price €15,99
Original price €15,99
€15,99
€15,99 - €15,99
Current price €15,99

MTB specific gyro/rotor cable. Upper, dual cable design. Shorter length for MTB handlebars. Compatible with BMX style levers and mechanical disc-br...

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Original price €15,99 - Original price €15,99
Original price €15,99
€15,99
€15,99 - €15,99
Current price €15,99

RADIO AEON Gyro Lower Cable

RADIO
Original price €20,99 - Original price €20,99
Original price €20,99
€20,99
€20,99 - €20,99
Current price €20,99

MTB specific gyro/rotor cable. Lower, splitter cable design. Longer length for MTB frames. Compatible with BMX style levers and mechanical disc-bra...

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Original price €20,99 - Original price €20,99
Original price €20,99
€20,99
€20,99 - €20,99
Current price €20,99

RADIO AEON Gyro Plate Raised

RADIO
Original price €27,99 - Original price €27,99
Original price €27,99
€27,99
€27,99 - €27,99
Current price €27,99

MTB specific gyro/rotor plate. Designed for sue with the Radio AEON MTB rotor and Portal MTB Stem. Fits other Stems with a max diameter 49mm (incl....

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Original price €27,99 - Original price €27,99
Original price €27,99
€27,99
€27,99 - €27,99
Current price €27,99
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