Products

  Expertly crafted in Japan with precision CNC technology, the Alive Industry Guard Sprocket is built to last. Made with ultra-durable alloy materi...

The Diesel chain is our very own hard-wearing motorbike style chain, comes with a half link so you can run any gearing and it’s going to be spot on...

The 4 Stroke is our team tested half link chain without weight saving slots in the links. If you’re snagging chain on crankarms, the extra beef on ...

The Center Linear Brake Cable comes with a poly-slip coated inner wire and a reinforced steel spiral shell to maintain a smooth cable pull under ev...

  The E440 Rim is the result of a two-year quest to make the lightest possible rim, that could still hold up to the pure savagery that our PRO team...

Made from heat-treated crmo, the Keychain is tough and durable, not to mention a totally sweet key ring. Here we simply show you the spoke key up c...

It’s simple, its tough and it’s strong! The Stroke Chain is our half link chain with weight saving slots in the links to keep the weight down. Perf...

The Wave Headset is simplicity at it’s finest. Including a mid-stack 16mm topcap and x2 3mm spacers, this sleek looking headset allows you to dial ...

fits 17mm wrench

Steel is real! Our am steel pegs come in a pair and will slide on everything. Longer than most at 4.15" and available in a bunch of colours includi...

Slim and lightweight alloy clamp for bikes which don't feature an integrated seat clamp. Dare we say it, the only oil slick seat clamp in the world...

Slim and lightweight alloy clamp for bikes which don't feature an integrated seat clamp. Dare we say it, the only oil slick seat clamp in the world...

It's all in the details. Pimp your brake cable with these custom alloy end caps. Colour:Black / Cyan Blue / Gold / Red Weight:TBC Features: Precis...

Full CNC alloy valve caps available in 5 colours to add some flair to your ride Colour:Black / Blue / Gold / Oil Slick / Red Weight:TBC Features: ...