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What began as a basic T-shirt worn by BMX professionals to demonstrate support for Stephen Murray has evolved into a much larger movement. Since becoming paralyzed from a biking accident in 2007, Stephen has expanded his "Stay Strong" print into a diverse collection of apparel, bike components, and accessories. All proceeds from the brand are directed to Stephen and his loved ones, and have also served as a source of inspiration for individuals worldwide, with Stephen's motto being, "We're not just here for a while, we're here for a damn good time!"